What are the responsibilities and job description for the Lifecycle Marketing Manager position at Itzy Ritzy?
Company Description
Itzy Ritzy is an industry-leading, omnichannel brand focused on providing innovative, stylish baby products to Millennial and Gen Z parents. Founded in 2007, the brand offers a diverse range of parenting essentials, including diaper bags, toys, pacifiers, teethers, and more. With a mission to support parents in their journey, Itzy Ritzy combines highly sought-after products with a welcoming and supportive community. Headquartered in Naperville, IL, the company sells products through its direct-to-consumer website, major retailers such as Target and Walmart, and specialty stores nationwide. Backed by significant growth and strategic investment from TZP Group, Itzy Ritzy continues to expand its team and product offerings.
Location: Remote or Hybrid (If located in Naperville)
Department: Marketing
About the Role:
We’re looking for a data-driven Lifecycle Marketing Manager to own the full customer lifecycle, from first touch to repeat purchase. This role will be responsible for driving customer acquisition, building our CRM database, and increasing retention through lifecycle marketing programs. This person will manage and execute across email, SMS, push notifications, and loyalty programs while partnering with external agencies to optimize paid acquisition channels.
Key Responsibilities:
Lifecycle & CRM Management
- Own the strategy and execution of email, SMS, and push notification marketing
- Build and manage automated lifecycle flows (welcome, abandon cart, post-purchase, winback, etc.)
- Own revenue growth from owned marketing channels including email, SMS, and lifecycle automations
- Create and deploy campaign calendars for promotional and brand messaging
- Segment audiences to deliver personalized and high-performing messaging
- Continuously test and optimize flows, subject lines, creative, and offers
Acquisition
- Partner with our paid media agency to support and optimize acquisition campaigns across channels including Meta, Google, Paid social platforms etc.
- Collaborate on testing new creative concepts, messaging, and offers
- Use CRM insights to help inform targeting, creative strategy, and audience segmentation
- Monitor performance metrics such as CAC, ROAS, and customer acquisition trends
Loyalty & Retention
- Manage and optimize the loyalty and rewards program
- Create strategies that increase repeat purchase rate, customer lifetime value, & customer engagement
- Launch campaigns designed to reactivate lapsed customers
CRM & List Growth
- Build strategies to grow email and SMS subscriber lists
- Optimize on-site pop-ups, forms, and lead capture experiences
- Maintain database health and list hygiene
Performance & Analytics
- Track and report on key metrics including:
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Email/SMS revenue
- Retention rate
- Customer lifetime value (LTV)
- Use insights to continuously improve campaign performance
Qualifications
- 3–6 years in growth marketing, lifecycle marketing, or CRM marketing
- Experience managing email platforms (Klaviyo preferred)
- Strong understanding of customer lifecycle marketing
- Experience managing paid acquisition teams or agencies
- Ability to create the visual layout of emails
- Analytical mindset with experience using marketing data to drive decisions
- Experience working in ecommerce or DTC brands
To apply email dibra.lucius@itzyritzy.com
Why Join Us
- Be part of a mission-driven company that is redefining industry standards
- Collaborate with a passionate and innovative team
- Enjoy a dynamic and flexible work environment
- Competitive salary and benefits package
About Itzy Ritzy:
Itzy Ritzy is a community driven, industry leading omni-channel brand, focused on innovative, on-trend baby products for parents with an inclusive community supporting everyone through their parenting journey. Popular with celebrities and influencers, Itzy Ritzy has a global presence in thousands of national retail locations, independent boutiques, and leading online websites.
Learn more about Itzy Ritzy: www.itzyritzy.com
Check out our vibe: www.instagram.com/itzyritzy