What are the responsibilities and job description for the Employee Experience Specialist - Content Creation position at ITC Holdings Careers?
JOB SUMMARY
Elevates the employer brand and shapes meaningful employee experiences through strategic storytelling. Supports internal HR communications, guides change management messaging and leads the creation of authentic, engaging content that reflects ITC’s values, culture and employee experience. Through thoughtful and creative storytelling, the Content Creation Specialist strengthens employee connection and pride while showcasing ITC as an employer of choice to attract top talent. Drives campaigns that amplify employee voices, spotlight ITC’s purpose and bring the culture to life across platforms—ultimately improving both recruitment and retention.
ESSENTIAL DUTIES & RESPONSIBILITIES
Develops and executes strategic HR communications that maintain a consistent tone, voice and messaging style across all channels.
- Owns and manages a strategic HR communications calendar in collaboration with Marcom, ensuring alignment with key HR initiatives, milestones and campaigns throughout the year.
- Creates engaging social content that highlights employees’ experiences, showcasing ITC’s people, purpose and culture to strengthen the employer brand and enhance candidate attraction and brand affinity.
- Designs and delivers campaigns with Marcom that celebrate employee milestones, achievements and stories to build connection and community.
- Explores and implements innovative storytelling formats—such as video, reels, takeovers and behind-the-scenes content—tailored to resonate with key audiences.
- Partners with Talent Acquisition to align content strategy with recruiting goals and position ITC as an employer of choice.
- Collaborates with Marcom to ensure brand consistency and strengthen content across all brand channels.
- Drives campaigns that amplify employee voices, spotlight ITC’s purpose and bring the culture to life across platforms to improve recruitment and retention.
REQUIREMENTS
- Bachelor’s degree in communications, business administration, change management or relevant, equivalent experience and/or education.
- Minimum of three (3) years of experience in communication, change management or HR related role
- Demonstrates exceptional writing, editing and storytelling skills with a sharp eye for tone, clarity and detail.
- Shows proficiency in creative tools such as Adobe Creative Suite, Canva and video editing platforms to produce compelling visual content.
- Applies knowledge of employer branding best practices and recruitment marketing strategies to strengthen ITC’s position as an employer of choice.
- Manages multiple priorities with creativity and efficiency while collaborating effectively across functions.
- Exhibits strong interpersonal skills and a genuine passion for creating positive and engaging employee experiences.
- Applicants must be authorized to work in the United States for any employer. ITC does not sponsor employment visas, such as H-1B or TN visas.
