Director of Digital Strategy & Performance

Role Overview:

The Director of Digital Strategy & Performance is the architect of Israel Bonds’ digital growth engine — uniting brand storytelling with measurable performance. This leader combines analytical precision with creative insight to translate purpose-driven campaigns into tangible results: engagement, lead generation, and investment outcomes.

Reports to: Chief Marketing Officer

Key Responsibilities:

• Strategic Leadership: Develop and implement an integrated digital strategy that aligns with organizational goals and brand values.
• Performance Marketing: Oversee all paid digital channels (search, social, display, retargeting) with a focus on ROI and lead conversion.
• Analytics & Optimization: Own digital KPIs; manage dashboards, A/B testing, and funnel optimization.
• Cross-Functional Collaboration: Partner with Creative and Communications teams to ensure messaging consistency and data-informed creative.
• Digital Experience: Lead improvements to website UX, landing pages, and conversion paths.
• Innovation: Stay ahead of digital trends (AI, personalization, automation) and integrate best practices into the marketing ecosystem.
• Budget & Vendor Oversight: Manage agency relationships, ad budgets, and media spend.

Qualifications:

• 7 years in digital marketing, growth strategy, or performance leadership (finance or mission-driven organization a plus).
• Expert in analytics tools (GA4, Looker Studio & Salesforce).
• Proven success driving measurable outcomes (leads, conversions, engagement).
• Data-driven mindset with creative fluency — able to brief and interpret both.
• Leadership experience building or scaling cross-functional digital teams.

Development Corporation for Israel/Israel Bonds is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.