Senior Marketing Strategist - Full-Time Contract

Ironmark is a strategic, tech-enabled marketing partner that helps complex, multi-location and enterprise brands simplify their marketing ecosystem and drive measurable business growth. We combine data, technology, and human insight to develop integrated marketing strategies that connect brand, media, and customer experience, bridging the gap in the convergence of physical and digital marketing.

The Senior Marketing Strategist defines the strategic direction for client engagements—leading research, uncovering insights, and developing clear, actionable strategies that drive business outcomes.

This individual is responsible for:

• Translating complex business challenges into sharp, insight-driven marketing strategies
• Establishing a clear point of view on where and how brands should compete
• Developing strategic narratives, recommendations, and briefs that guide creative, media, and digital execution

This role serves as the strategic lead across client engagements, partnering with account leadership, creative, and execution teams to ensure all work is grounded in a clear strategic foundation. This is a client-facing role requiring the ability to quickly synthesize complex industries, identify core challenges, and act as a trusted advisor.

Important note: this role is not responsible for project management or execution oversight, but for setting the strategic direction that enables those teams to succeed.

Responsibilities

Strategy Development & Insight Generation

• Lead end-to-end strategy development, including research, audits, and opportunity identification
• Synthesize qualitative and quantitative data into insights on customer behavior, motivations, and barriers
• Identify root business problems (not just marketing symptoms) and define strategic approaches
• Develop clear POVs that guide decisions across channels, creative, and customer experience

Research & Analysis

Conduct and synthesize research including:

• Competitive and category analysis
• Market dynamics and whitespace identification
• Audience segmentation and behavioral insights
• Customer journey and experience mapping
• Translate research into implications, not just findings

Strategic Narrative & Planning

• Translate insights into compelling strategic narratives and actionable recommendations
• Develop integrated marketing strategies, including:
• Go-to-market approaches
• Audience and messaging frameworks
• Customer journey mapping
• 12–24 month growth roadmaps
• Define channel strategies and investment frameworks (not just “channel mix”)
• Ensure all strategies are grounded in clear hypotheses and business outcomes

Brief Development & Performance Analysis

• Develop high-quality strategic, creative, and channel briefs that enable effective execution
• Provide direction through clear documentation and frameworks—not day-to-day oversight
• Partner with Creative to ensure messaging and execution are rooted in insight
• Partner with Digital Execution to interpret performance data to identify patterns, validate hypotheses, and inform future strategy

New Business & Growth Support

• Support new business efforts by conducting light audits, opportunity assessments, and strategic POVs
• Contribute to pitch narratives that connect client business challenges to Ironmark’s capabilities
• Help position Ironmark as a strategic partner, not just an execution vendor

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–8 years of experience in marketing strategy, brand strategy, or integrated marketing roles (agency or client-side)
• Demonstrated ability to develop insight-driven strategies, not just manage channels
• Experience translating business challenges goals into clear marketing approaches, narratives and actionable multi-channel plans
• Strong ability to synthesize complex information into simple, compelling recommendations
• Strong experience guiding execution teams and providing strategic direction across channels.
• Experience developing audience personas, conducting market research, and performing competitive analyses.
• Strategic thinking, problem framing, insight generation and synthesis
• Communication, storytelling (written verbal), curiosity and intellectual rigor
•  Ability to influence without direct authority
• Excellent communication, presentation, and stakeholder management skills.
• Strong ability to manage multiple priorities in a fast-paced environment.
• Ability to build structured marketing plans, including go-to-market strategies and long-term campaign roadmaps in the following channels:
• Email marketing
• Social media (organic and paid) 
• Programmatic/display advertising
• PPC / Search 
• Content marketing (including message architecture building, data-backed persona building, etc.

Ideal Additional Experience (Preferred, Not Required)

• Experience in pharmaceutical and/or healthcare marketing
• Experience working with enterprise-level clients and complex marketing ecosystems
• Demonstrated ability to use AI as a thinking partner—enhancing speed and depth of analysis—while maintaining strong independent judgment and strategic rigor