General Manager | Iron Culture Fitness

Reports to: Ownership / Executive Leadership

Role Summary

The General Manager (GM) is the business owner of the Iron Culture club. This role owns the full P&L, drives aggressive revenue growth, and builds a high-performance culture rooted in accountability, sales excellence, and a premium member experience.

The GM is responsible for membership growth, personal training revenue, retention, and total profitability. This leader builds a culture where metrics matter, people are developed, and the club wins together. This is a "lead-from-the-front" position; the GM is expected to actively engage in the sales process to drive results.

Essential Duties & Responsibilities

Business & Revenue Leadership

• Own and deliver club P&L performance: Manage membership sales, PT revenue, retail, and ancillary income.
• Strategic Execution: Develop and execute strategies to drive net member gain and increase average revenue per member.
• KPI Accountability: Set, track, and hold the team accountable to daily/weekly KPIs, including close rates, assessments booked, and payroll margins.

Sales & Growth Execution

• Active Sales Participation: Actively sell alongside team members. Conduct tours, handle lead follow-up, and close deals personally as needed to ensure the club hits its monthly targets.
• Sales-First Culture: Lead a high-energy sales environment across the entire club.
• Coaching & Discipline: Personally coach managers on lead management, consultative selling, and pipeline discipline.
• Demand Generation: Drive local marketing, corporate partnerships, and community outreach to generate high-quality leads.

People Leadership & Accountability

• Talent Management: Recruit, train, and develop top-tier talent for the Front Desk, Sales, and Personal Training departments.
• Performance Rhythms: Establish clear goals and conduct weekly business reviews to ensure every department is on track.
• Mentorship: Identify and develop future leaders within the organization through consistent one-on-one coaching.

Member Experience & Retention

• End-to-End Journey: Own the member experience from the first visit to long-term loyalty.
• Premium Environment: Ensure a welcoming, community-driven, and "results-first" club atmosphere.
• Retention Strategies: Implement engagement programs and events to reduce attrition and increase member lifetime value.

Operations & Financial Management

• Facility Excellence: Oversee equipment upkeep, cleanliness, safety, and compliance to maintain Iron Culture’s premium brand standards.
• Budgetary Control: Manage payroll and operating expenses to maximize profitability without compromising the member experience.
• SOP Execution: Ensure all standard operating procedures and safety protocols are followed consistently.

Qualifications

Required:

• Experience: 3–5 years of management experience in fitness, hospitality, or high-end retail.
• Leadership: 2–4 years leading teams of 5–20 employees with measurable performance outcomes.
• Sales Mastery: Proven track record of personally driving sales and managing a high-volume sales pipeline.
• Business Acumen: Strong understanding of P&L management and KPI-driven decision-making.
• Certs: CPR/AED certification (or willingness to obtain); Personal Training certification (or willingness to obtain within 90 days).

Preferred:

• Bachelor’s Degree in Business, Sports Management, or a related field.
• Experience scaling a high-growth fitness brand or service-based business.
• Expert-level familiarity with CRM systems and KPI dashboards.

Physical & Environmental Requirements

• Ability to work peak business hours, including evenings and weekends.
• Prolonged standing and walking on the club floor to engage with members and staff.
• Ability to lift up to 50 lbs.

Why Iron Culture?

• Growth: Opportunity to lead a premium, fast-growing brand.
• Ownership: Full autonomy over business performance and team building.
• Impact: Build a best-in-class community where results and culture are the priority.

Required Skills & Prerequisites

The requirements listed below are representative of the knowledge, skill, and/or ability required:

• Problem Solving Skills:

o Identifying and resolving problems in a timely manner;

o Gathering and analyzing information skillfully;

o Developing alternative solutions;

o Working well in group problem solving situations;

o Using reason even when dealing with emotional topics

• Teamwork Skills:

o Balancing team and individual responsibilities;

o Exhibiting objectivity and openness to others' views;

o Giving and welcoming feedback;

o Contributing to building a positive team spirit;

o Ability to build morale and group commitments to goals and objectives

• Management Skills:

o Including staff in planning, decision-making, facilitating and process improvement;

o Taking responsibility for staffs' activities;

o Making oneself available to staff;

o Providing regular performance feedback;

o Developing staffs' skills and encouraging growth;

o Improving processes, products, and services;

o Continually working to improve supervisory skills.

• Communication Skills:

o Ability to read, analyze, and interpret organizational reports and documents;

o Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community;

o Ability to craft messages and deliver those messages in a clear and concise manner;

o Ability to present information effectively to top management

Experience:

• Minimum of 3 years of fitness related experience

• Minimum of 1 or more years in management capacity

• Proven expertise and experience in sales

Salary : $60,000 - $80,000