Field Marketing Manager

About the Company

Our client, a cutting edge payroll and HR management platform, is looking for a results-driven Field Marketing Manager to own and scale their regional go-to-market motion. As a payroll, time and employee management platform serving small and mid-sized businesses, they are entering their next phase of growth — expanding geographically, scaling inbound demand, and launching structured outbound programs to support field sales. Reporting directly to the Senior Director of Demand Generation, this role is ideal for a revenue-minded marketer who thrives at the intersection of sales, strategy, and execution. This is not just an events role — this is a revenue-driving role focused on field impact. If you’re passionate about building pipeline in local markets, aligning closely with sales, and driving measurable growth within SMB verticals, we want to hear from you. Whether remote or working from their Brooklyn-based office, you'll find a team-oriented environment.

About the Role

The Field Marketing Manager will own regional GTM, empower field sales, activate SMB ecosystems, and drive accountable pipeline growth.

Responsibilities

• Develop and execute localized marketing strategies aligned to priority territories and verticals.
• Translate national marketing strategy into region-specific programs that support outbound and field sales teams.
• Identify high-opportunity markets and build account-cluster targeting plans in partnership with Sales Leadership.
• Partner directly with field reps to support territory planning and pipeline acceleration.
• Design and execute high-ROI events, association sponsorships, trade shows, and localized activations.
• Build relationships with local industry associations, chambers, and ecosystem partners.
• Develop vertical-specific field campaigns targeting SMB decision-makers (Owners, HR Leads, Ops Leaders).
• Execute hosted events, roadshows, roundtables, and micro-activations that resonate with small business operators.
• Own performance metrics for field-sourced and influenced pipeline.
• Partner with Demand Gen to align field and digital campaigns.
• Partner closely with Sales leadership to align marketing efforts with territory expansion and field sales strategy.
• Integrate AI and automation into research, content production, testing, and reporting processes.

Qualifications

• 5 years of field marketing, regional marketing, or sales-aligned B2B SaaS experience.
• Proven experience supporting SMB-focused sales teams (10–500 employee businesses).
• Direct experience building pipeline through field sales alignment and localized strategy.
• Strong understanding of vertical marketing (construction, staffing, healthcare/ABA, field services preferred).
• Data-driven mindset with the ability to report on pipeline impact and revenue contribution.
• Experience working closely with outbound and field sales teams.
• Comfortable owning both strategy and execution in a growing organization.
• Willingness to travel to key markets and events as needed.