Creator Partnerships Lead

ABOUT US

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IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription Glam Bag, full-size subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

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About the Role:

IPSY is hiring a Senior Manager, Creator Partnerships team to drive the creator partnerships strategy and oversee creator relationships.

This individual will lead and execute the Creator Partnerships strategy across all IPSY marketing campaigns while tracking the success and ROI of IPSY's creator program. The Lead will maintain strong connections within our creator community, and build out a community of both established and up-and-coming creators to support IPSY’s marketing strategy. This individual must have strong experience leading a team, managing talent, and creating buzzy moments in the creator space.

The Senior Manager will identify and connect with external influencers, celebrities, partners, and internal stakeholders alike on the development, execution, and recapping of all marketing campaigns and key programs. This individual must be strategic, analytical, collaborative, and organized, with experience in a fast-paced environment.

The Creator Partnerships Lead will be based from our Santa Monica studio, in a hybrid onsite-remote format, and reports to the Senior Director, Social and Creator.

What You’ll Be Doing:

• Lead short and long term creator strategy by continuously keeping up with and reporting on the creator market and trends
• Lead the team effort to research and pitch a roster of creators that align with our brand mission across all categories
• Develop genuine connections within our community in order to maintain strong relationships and drive results
• Oversee UGC program that circulates content with organic and paid social teams
• Develop 2025 strategy for our seeding & affiliate programs, finding new ways to incentivize our creator community
• Ideate and support execution of creator and community IRL events (small scale) to support brand loyalty
• Create recap reports utilizing Grin and Tribe to senior leadership that highlight business impact and analyze future opps for partnerships and campaigns
• Partner with cross-functional teams (social, merch, growth) to collaborate on supporting business initiatives and post campaign reporting
• Oversee contract negotiations
• Monitor and maintain monthly budget to ensure spend is tracked
• Staying on the cutting edge of social and creator trends to help keep org informed on the creator landscape
  
  

What We Are Looking For:

• Bachelor's degree in Marketing, Communications, or related field
• 8 years experience in influencer marketing or creator partnerships
• Ability to ideate and execute a Creator Partnerships strategy
• Strong people management skills & past experience owning a department wide budget
• Strong experience and understanding of creator economy and trends
• Familiary with various social media platforms and audiences is required
• Excels in a team environment, ability to build and maintain positive relationships through collaborative efforts and uphold IPSY core values
• Ability to communicate needs in a positive and productive fashion with a solutions-oriented mindset
• A detail-oriented creative who enjoys working both independently and as part of a team
• Ability to multi-task in a fluid, fast-paced environment
• Experience with influencer software is required (Tribe)
• Experience with creator events required
• Occasional travel is required
  
  

Bonus if You Have:

• Experience with Asana
• Deep passion for self-expression!
  
  

What We Offer:

• Competitive salary & equity grants
• Annual bonus program (paid out quarterly)
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free BoxyCharm subscription
• Learning & development programs
  
  

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

CCPA Notice

Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus, equity grants, and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:: $112,500 USD - $146,000 USD