What are the responsibilities and job description for the Director, Value & Access Marketing and Operations position at Ipsen?
Are you ready to lead and innovate in a dynamic, patient-focused biopharmaceutical company?
Ipsen is a growing global specialty-driven biopharmaceutical company focused on innovation and specialty care. We aim to make a sustainable difference by significantly improving patients’ health and quality of life, providing effective therapeutic solutions for unmet medical needs through differentiated and innovative medicines in Oncology, Neurosciences, and Rare Diseases.
Why Ipsen?
The Director, Value and Access, Marketing & Operations supporting the Neuroscience Business Unit will be accountable for developing, refining and executing innovative, integrated programs across various channels at the time of launches and beyond to drive sustained Neuroscience brand growth.
Key components of this role will include value proposition development, creation of Value & Access (V&A) competitive strategy, marketing materials, agency management, direct to consumer/patient materials, budget management, V&A lead for above brand resources, annual business and strategic plans, message development and execution. It will require collaboration with V&A partners, vendors and agencies to ensure strategies and tactics are well integrated across brand campaign and meet brand priorities.
The Director, V&A, Marketing & Operations reports to the Head of Strategic Pricing, V&A Marketing & Analytical Operations and will support them in their role as Chief of Staff for V&A. In partnership with the V&A Leadership Team, this person helps to define objectives for the V&A organization, shape the culture, and drive effective alignment within the V&A Business Unit.
Leadership, collaborative and organization skills are critical. This role requires active engagement with senior leaders, cross functional partners and the entire Value & Access team to communicate opportunities for increased efficiency and/or effectiveness and to establish and administer key business processes.
Main Responsibilities & Technical Competencies
V&A Marketing (70% of the role):
This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
Ipsen is a growing global specialty-driven biopharmaceutical company focused on innovation and specialty care. We aim to make a sustainable difference by significantly improving patients’ health and quality of life, providing effective therapeutic solutions for unmet medical needs through differentiated and innovative medicines in Oncology, Neurosciences, and Rare Diseases.
Why Ipsen?
- Patient-Focused: The patient is at the heart of everything we do, and improving their outcomes is the deliverable of every strategy.
- Employee Care: We care for our employees, who are the ambassadors making a real difference.
- Bold Leadership: We attract and develop bold, agile, entrepreneurial individuals who take full ownership of their decisions.
- Growth Opportunities: We offer a wealth of fulfilling challenges and growth opportunities in a fast-moving, game-changing organization.
The Director, Value and Access, Marketing & Operations supporting the Neuroscience Business Unit will be accountable for developing, refining and executing innovative, integrated programs across various channels at the time of launches and beyond to drive sustained Neuroscience brand growth.
Key components of this role will include value proposition development, creation of Value & Access (V&A) competitive strategy, marketing materials, agency management, direct to consumer/patient materials, budget management, V&A lead for above brand resources, annual business and strategic plans, message development and execution. It will require collaboration with V&A partners, vendors and agencies to ensure strategies and tactics are well integrated across brand campaign and meet brand priorities.
The Director, V&A, Marketing & Operations reports to the Head of Strategic Pricing, V&A Marketing & Analytical Operations and will support them in their role as Chief of Staff for V&A. In partnership with the V&A Leadership Team, this person helps to define objectives for the V&A organization, shape the culture, and drive effective alignment within the V&A Business Unit.
Leadership, collaborative and organization skills are critical. This role requires active engagement with senior leaders, cross functional partners and the entire Value & Access team to communicate opportunities for increased efficiency and/or effectiveness and to establish and administer key business processes.
Main Responsibilities & Technical Competencies
V&A Marketing (70% of the role):
- Lead on behalf of the V&A Team in key Brand activities including annual planning, pull-through, business reviews, product launch, training, forecasting, etc.
- Determine marketing resource needs for all V&A verticals (Corporate Accounts, National and Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting and Patient Services)
- Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions)
- Co-Design, with V&A Groups and considering Brand priorities, the strategic priorities for V&A resources (different pieces for V&A use and for field sales use) for the brand
- Lead and manage critical business planning frameworks and activities
- Lead above brand initiatives such as the V&A Corporate overview presentation, V&A Capabilities presentation, payer pull-through process, and My Ipsen V&A website
- BA/BS in a related field is required; advanced degree is preferred
- 8-10 years experience with a focus on payer marketing
- Previous experience working with agencies on creation of materials
- Previous experience working with promotional material review committees (legal, regulatory, medical) and managing new product launch or label expansion
- Strong project management skills, setting and executing against deadlines and delivering on commitments
- Experience with both Pharmacy and Medical benefit products, with knowledge of Rare Disease, Oncology and Neurology preferred
- Excellent communication and collaboration skill
This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
Salary : $175,000 - $260,000