Associate Director, Bone & Growth Marketing Lead

The Associate Director, Bone & Growth Marketing Lead will play a key role in directing and leading the development and execution of marketing strategies for Bone & Growth and assigned customer segments (i.e. HCPs, APP, Caregivers and Patients). Responsibilities will encompass traditional HCP marketing including brand planning, development of materials and messages for multichannel engagement focused on congresses, advisory boards, peer to peer educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics as well as the management of Bone & Growth products through their lifecycle.

The development of short / mid / and long-term strategies, annual brand plans and tactical plans and related measurement activities in rare diseases, especially rare bone disease, is complex and involves several internal functions as well as sophisticated external partners. In addition. As such, this role requires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure cross-functional collaboration, effective decision-making, and clear guidance to ensure financial targets & other objectives are met with seamless execution.

The AD will collaborate with Global Bone & Growth Team, Medical Affairs, and Legal & Business Ethics to execute tactics focused on HCP and Patient Marketing.

Main Responsibilities & Technical Competencies

• Direct the development & implementation of creative/innovative, patient-centric, and appropriate brand marketing strategies and plans for SOHONOS that are fully integrated across the team to ensure seamless execution
• Lead and ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, global brand teams, and others in and outside the Business Unit to meet or exceed brand objectives
• Ensure commercial operational objectives, goals, and KPIs are met. Identify potential significant - positive or negative - deviations early as possible and provide management updates
• Lead launch planning and development of tactical plans for Bone & Growth assets within Ipsen’s portfolio
• Work closely with appropriate internal and external vendors to develop & execute appropriate market research initiatives that identify/confirm key business needs.
• Develop and deliver clear and comprehensive business reviews as required
• Identify & align all required resources – internally and externally – to ensure effective and seamless achievement of goals.
• Includes identifying, negotiating with, and managing third-party/external vendors to support plans and activities, e.g., advertising firms and other outside parties. Negotiates to ensure the best terms for Ipsen and effectively manages third-party firm performance through all stages of delivery
• Work closely with Business Unit leadership and contribute to the development and realization of Business Unit vision and plans
• Act in full compliance with all laws, regulations, and policies
• Utilize only approved resources and messages to meet goals and targets
  
  

Knowledge & Experience

Knowledge & Experience (essential):

• At least 12 years of related experience, with at least 5 years in marketing or marketing-related functions focused in rare or specialty areas
• Demonstrated experience with launches in rare / ultra-rare diseases
• Previous significant experience in developing and executing brand strategic and tactical plans, including refined patient finding strategies
• Demonstrated ability to interact with internal stakeholders, including senior leaders across commercial and internal functions
• Demonstrated ability to interact with external stakeholders, including medical thought leaders, organized patient organizations, and others
• Proven track record for consistently meeting or exceeding quantitative and qualitative targets
  
  

Education / Certifications (essential)

• BA / BS in a related field
  
  

Education / Certifications (preferred)

• MBA or advanced scientific degree is strongly preferred
  
  

Language(s) (essential)

• Fluent in English.
  
  

The annual base salary range for this position is $151,000-$222,000.

This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.