What are the responsibilities and job description for the Market Development Manager position at IPG?
**This role is remote but requires travel in the Great Lakes region**
Position Purpose: The purpose of the MDM is to identify, engage and secure potential end user customers, build strong relationships, and drive sales growth within their assigned territory. This role is instrumental in expanding IPG's market presence through targeted prospecting, strategic selling, and a consultative approach focused on delivering value-driven packaging solutions.
Principle Accountabilities
- Prospecting & Lead Generation - Identify and pursue new business opportunities within the territory, targeting end-users who can benefit from IPG's packaging solutions.
- Relationship Management - Establish and maintain strong partnerships with potential and existing customers, ensuring long-term business development success.
- Product Presentations & Demonstrations - Conduct engaging product demonstrations, highlighting packaging benefits, bundled solutions, and cost-effectiveness to secure new end-user accounts.
- Lead Engagement & Conversion - Quickly follow up on warm leads, guiding potential customers through the sales process and closing deals efficiently.
- Competitive Market Analysis - Research and assess market trends, competitive positioning, and customer needs to refine sales strategies and increase penetration.
- Negotiation & Closing - Structure compelling proposals, negotiate pricing in partnership with Territory Business Managers, and finalize agreements to maximize revenue growth.
- Internal Collaboration - Partner closely with Territory Business Managers, Regional Directors, and cross-functional colleagues-including marketing, product development, and customer service-to align objectives and enhance engagement.
- Sales Performance & Reporting - Track territory performance using CRM tools, sales reports, and pipeline metrics to optimize strategy and meet revenue targets.
- Additional Business Support - Assist in special initiatives, regional campaigns, and strategic planning as directed by leadership.
Essential Skills and Experience
- High School diploma or equivalent required.
- 2 years of sales experience preferred
- Strong sales skills: Proven track record of success in a sales role, including lead generation, relationship building, and closing deals.
- Proficiency in Microsoft Office suite required.
- Self-motivated, results-driven, and adaptable to a fast-paced environment.
- Excellent verbal and written communication skills to effectively present value propositions to customers.
- Territory management skills: Ability to effectively manage a sales territory and prioritize customer visits
- Exceptional organizational and time management skills required.
Background and Drug test required
