Digital Content Marketing Specialist

Company Description

In a world of vibrant color, INX stands out by blending art, science, and sustainability into every drop of ink we make.  We’re globally recognized for our innovation, and we’re A Great Place to Work-Certified™ company!

INX International is the third largest producer of inks in North America with full-service subsidiaries in Europe and South America. We offer a complete line of ink and coating solutions technology for commercial, packaging and digital applications. We expertly blend pioneering technology with a deep commitment to the environment. Dedicated to coloring a safe and sustainable future one print at a time, you can see our color chemistry on beverage cans, food and household packaging, clothing, banners, billboards and more. 

Investing in and protecting our employees is the key to our success.  Our average employee has been with us 12 years, and we recognize the significant experience and the continuous dedication of our team members. 

We’re actively seeking new talent with new ideas as we continue to provide sustainable products, service and innovation to the printing and packaging markets.

Join us in coloring a safe and sustainable future!

Job Description

This role offers a range of $75,000 to $85,000 annually. Actual compensation will be based on qualifications such as experience, education, certifications, and skills, as well as geographic considerations.

The Digital Content Marketing Specialist will support INX International’s marketing team by creating compelling content and managing digital platforms that drive brand awareness, support product launches, and enable sales success. This role blends content marketing, digital communications, and web coordination to ensure INX’s messaging is consistent, strategic, and optimized across all channels.

Working closely with the Vice President of Marketing and cross-functional teams, the specialist will draft and edit marketing content, manage website updates and email campaigns, and ensure compliance with digital standards. The ideal candidate is equal parts storyteller and digital problem solver, with strong writing skills and a technical mindset for web and email best practices including SEO (search engine optimization).

As Digital Content Marketing Specialist, you will be responsible for:

Content Creation & Campaign Support

• Write, edit, and proof marketing content including sell sheets, product pages, blogs, case studies, white papers, and emails.
• Support campaign execution with content for social media, presentations, websites, and email marketing.
• Research industry trends (packaging, inks, coatings) to create relevant and insightful content.
• Maintain consistency in brand voice and messaging across all channels.
• Proofread and edit materials produced by internal teams and agencies for clarity and accuracy.
• Contribute to content calendars to support marketing initiatives and product launches.

Digital & Web Management

• Maintain, update, and optimize the INX corporate website and campaign microsites.
• Collaborate with IT and external developers to implement updates, troubleshoot issues, and ensure security and accessibility compliance.
• Manage SEO best practices, technical optimization, and analytics reporting to improve performance.
• Support creation of landing pages and forms in Eloqua, ensuring proper integrations and data capture.
• Coordinate website software updates, plug-ins, and integrations to keep systems stable and current.

Email Marketing & Compliance

• Create, test, and optimize email campaigns to support lead generation and brand engagement.
• Ensure functionality of forms, accuracy of subscriber data, and compliance with global privacy regulations (GDPR, CCPA).
• Maintain opt-in standards and monitor deliverability best practices.

Collaboration & Administration

• Work with agency partners to refine creative assets and align campaigns to brand guidelines.
• Provide administrative and logistical support to ensure on-time delivery of marketing initiatives.
• Share performance insights and recommend improvements for campaigns and content.

Qualifications

To perform your job as expected, you will be required to:

• Bachelor’s degree in Marketing, Communications, Journalism, Web Design, or related field (or equivalent experience).
• 3 years of experience in content marketing, digital marketing, or web coordination.
• Strong writing, editing, and proofreading skills with knowledge of SEO-driven practices.
• Experience with email marketing platforms (Eloqua preferred; HubSpot or similar acceptable).
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Knowledge of analytics tools (Google Analytics, SEMrush, etc.).
• Highly organized, detail-oriented, and able to manage multiple projects to completion.

In addition to these qualifications, we will consider it a plus if you have:

• Experience in inks, coatings, or packaging
• Basic knowledge of HTML, CSS, or JavaScript a plus.
• Familiarity with CMS platforms (Drupal required; WordPress or similar a plus).

Additional Information

We offer a competitive salary with excellent benefits including medical, dental, vision, life insurance, disability, pet insurance, HSA and FSA, 401(k), and more. Through our programs, which now include Paid Volunteer Time Off and Paid Parental Leave, we support the needs of our employees, their dependents, and their communities by providing a benefit package that is easy to understand, easy to access, and affordable for all our employees.

Don’t just choose a job; choose a career that emphasizes employee growth in a safe, environmentally conscious culture.   Embark on your Colorful Career with us!

We require post-offer, pre-employment drug screens, physicals, and background checks.

Equal Opportunity Employer: disability/veteran.