Marketing Director

Company: InVitro Capital | Head of Marketing & Communications | On-site | Irvine, California

The Mission

InVitro Capital builds AI-first companies that transform how foundational industries operate. Our portfolio spans healthcare, logistics, and other sectors where technology has been promised for decades but never delivered. We don't invest in ideas — we build them. Every company in our portfolio is an operating business solving a real problem for real customers, and our job is to make sure the world knows about it.

Our flagship company, AllCare.ai, is an AI-powered healthcare delivery platform serving Assisted Living operators and the residents we care for. We support over 5,000 residents today and are doubling every three months.

The Growth

We are in a phase of exponential expansion across our portfolio — and AllCare.ai is leading the charge. The demand for what we're building has outpaced our ability to tell the story. This role exists to close that gap.

The Opportunity

We're hiring a Head of Marketing & Communications to own go-to-market across the InVitro portfolio — with AllCare.ai as the immediate priority and primary focus for the first 12 months. Reporting directly to the CEO, you'll build the brand, define the narrative, run the full marketing engine across every channel, and own how we show up in the press, in the industry, and in the voice of our founders.

This is not a brand-only role. It's not a demand-gen-only role. It's the whole thing — above the line and below the line, digital and physical, inbound and outbound, earned and owned. We need someone who can write a positioning deck in the morning, brief a reporter at lunch, run a field activation at a senior living conference in the afternoon, and be in the weeds of an email campaign by end of day.

You'll build AllCare.ai into the category-defining brand in AI-powered senior care. And you'll do it with the freedom to shape the function from scratch — the playbook, the team, the budget, the tools.

What You'll Own

• Brand. AllCare.ai's positioning, narrative, visual identity, and voice. Make it the brand every ALF administrator in California recognizes — and eventually, every operator in the US.
• Communications and PR. Own the company's media presence, press strategy, and relationships with healthcare trade press (Modern Healthcare, Becker's, Home Health Care News, McKnight's). Manage crisis communications when they arise. Build the muscle that turns every milestone into a story worth telling.
• Founder and executive positioning. Make our CEO and leadership team recognized voices in AI-powered senior care. Podcasts, keynotes, bylines, LinkedIn thought leadership — you'll build the platform and keep it running.
• Demand generation. Build and run the engine that drives qualified leads to our sales team. Paid, organic, partnerships, referrals — whatever moves the number.
• Above the line. Brand campaigns, PR, thought leadership, category creation work.
• Below the line. Email campaigns, lifecycle marketing, CRM nurture, webinars, sales enablement content, case studies.
• Digital. Website, SEO, paid media, social (LinkedIn-first for B2B, but own the full mix), content marketing.
• On-ground activations. Senior living industry conferences, operator events, facility-level launches, field marketing in partnership with our BDR team.
• Portfolio expansion. As other InVitro companies mature, you'll extend the same playbook across the portfolio — and eventually build the team that supports it.

What This Looks Like Day-to-Day

• Partner with the CEO on narrative, positioning, and the stories we tell externally. You are the CEO's marketing and communications thought partner.
• Own the media relationship. Build and maintain relationships with healthcare reporters, industry analysts, and trade press. Be the first call when a story breaks — good or bad.
• Work side-by-side with Sales and BDR leadership to make sure marketing is generating what the field team needs — and that the field team is feeding marketing what works.
• Build the team. Start lean, hire deliberately. Communications, designers, content, performance marketers, events — in the order the business needs them.
• Own the numbers. Pipeline contribution, CAC, brand awareness benchmarks, earned media reach, campaign ROI. You'll report on these monthly to the CEO and quarterly to the board.
• Sit at the senior leadership table. Marketing is a peer function to Sales, Operations, and Product — not a service function. You set strategy, not just execute briefs.
• Be hands-on. We are still early. You'll write copy, draft press releases, review creative, sit on calls with agencies and reporters, and build decks yourself. The ability to execute is as important as the ability to strategize.

Who This Is For

• Full-stack marketing and comms leaders. You've run brand, demand gen, digital, field, and comms — and you can show results across all of them. Specialists who've never owned the full funnel won't work for this role.
• Healthcare or B2B services operators. You've marketed into complex, regulated, relationship-driven industries. Senior living, home health, healthtech, medical devices, or adjacent spaces is a strong plus.
• Startup builders. You've built a marketing function from scratch or near-scratch. You know what to do on day one, day thirty, and day three-hundred — and how they differ.
• Narrative-first thinkers. You believe positioning drives everything else. You can hold your own in a strategy conversation with the CEO, brief a reporter before lunch, and still ship a campaign by Friday.
• Operators, not ideators. You ship. Great taste backed by execution rigor. You don't need a 40-person team to make things happen.
• Portfolio-mindset. You're excited by the idea of building multiple brands over time, not just one — and you see the leverage in doing it from a single seat.

Requirements

• 10 years of marketing and communications experience with at least 4 in a senior leadership role (Head of Marketing, VP Marketing, Head of Communications, CMO, or equivalent).
• Demonstrated full-funnel ownership — brand, demand, digital, field, and communications — at a high-growth company.
• Track record of building and leading marketing and communications teams.
• Experience managing PR and media relations, including direct relationships with reporters, analysts, or trade press. Healthcare press relationships strongly preferred.
• Experience marketing into B2B or regulated industries (healthcare, senior living, healthtech, or adjacent spaces strongly preferred).
• Strong commercial instincts — comfort with pipeline, CAC, LTV, and revenue conversations.
• Excellent written and verbal communication. Your own writing sets the bar for the team.
• Comfort in a high-speed, high-accountability environment. We are not a stable company; we are a building company.
• AI-forward mindset. You use modern tools to operate at 2x the pace of traditional marketing teams.
• Based in or willing to relocate to Irvine, California. This is an on-site role.

Benefits

• Base salary: $160,000 - $190,000, commensurate with experience
• Performance bonus tied to brand, pipeline, and growth metrics
• Full Benefits: Health, Dental, Vision, Paid Time Off, and 401(k)