Marketing Director

Position Overview

The Director of Marketing is responsible for driving brand awareness, lead generation, and membership growth for our Beem Light Sauna Brand. This role leads the development and execution of scalable marketing strategies, supports studio-level success, and ensures consistent brand positioning across all markets.

This position requires a strategic thinker who can also execute at a high level, with experience in multi-unit, wellness, or fitness-based businesses.

Key Responsibilities

Brand & Growth Strategy

• Develop and execute marketing strategies that drive brand awareness, customer acquisition, and member retention.
• Translate national brand initiatives into effective local studio marketing strategies.
• Ensure consistent brand voice, positioning, and visual identity across all channels.

Campaign Planning & Execution

• Plan, execute, and optimize multi-channel marketing campaigns, including:
  • Paid social media
  • Digital advertising (Google, Meta, etc.)
  • Email and SMS marketing
  • Local studio activations and events
  • Content marketing and partnerships
• Analyze campaign performance and continuously optimize for ROI and growth.

Marketing Systems & Infrastructure

• Build and implement scalable marketing systems, playbooks, and templates for studio use.
• Establish best practices for local marketing, social media, and grassroots outreach.
• Oversee CRM, automation tools, and marketing technology stack.

Franchisee / Studio Support

• Serve as the primary marketing partner and advisor to studio owners and operators.
• Provide guidance on local campaigns, promotions, and community engagement.
• Lead marketing trainings, workshops, and ongoing education for studio teams.

Performance & Analytics

• Define, track, and report on key performance metrics, including:
  • Cost per Lead (CPL)
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Membership growth and retention
• Manage and allocate marketing budgets across campaigns, channels, and locations.
• Use data-driven insights to inform strategy and decision-making.

Team Leadership

• Lead and manage internal marketing team members and external vendors/agencies.
• Oversee creative development, campaign execution, and timelines.
• Foster a high-performance, results-driven marketing culture.

Qualifications

• 5 years of marketing leadership experience (fitness, wellness, or franchise experience preferred)
• Strong background in digital marketing and performance advertising
• Experience supporting multi-location or franchise-based businesses
• Proven ability to scale campaigns and drive measurable growth
• Strong leadership, communication, and project management skills

Physical Requirements

• Ability to remain in a stationary position (sitting or standing) for prolonged periods while working at a computer and attending meetings.
• Ability to frequently use a computer, keyboard, and phone for extended periods of time.
• Ability to occasionally move about the office to access files, attend meetings, or collaborate with team members.
• Ability to lift and/or move up to 15 pounds occasionally, such as marketing materials or office supplies.
• Ability to maintain focus and productivity in a fast-paced, deadline-driven corporate environment with shifting priorities.

Salary : $110,000 - $125,000