What are the responsibilities and job description for the Head of Growth & Marketing position at Invested Inc?
At Invested Inc., our mission is simple: help the 99% become smarter investors and grow their net worth. We’re doing it with a flywheel of premium content, proprietary AI data, and communities that actually care.
We’re scrappy, hungry, and building the next breakout media subscription company in finance/investing.
Brands in the stack:
- AltIndex — AI-driven investment subscription app & platform with $250K ARR and 40K users
- Stocks & Income — 140K subscriber daily newsletter for serious investors
- Future Funders — 50K parent newsletter teaching kids money skills
- Finance Wrapped — 40k and growing fast (finance x culture)
- The Chain — 40k crypto investors
We’re in full-on growth mode—and we need a Head of Growth & Marketing who loves thinking creatively, testing, lives in dashboards, and ships high-output campaigns that move the numbers.
The Role
You’ll own acquisition, brand expansion, and monetization across newsletters, subscription products, and social. Think architect operator: set the strategy, run the experiments, optimize hard, and scale what works.
Our first mission is to scale our app subscription base, then we'll turn our attention to optimizing our newsletter funnels and attempting to scale at negative CAC through post-subscribe flows.
What You’ll Do
- Own the Growth Engine: Build and run multi-channel acquisition (paid, organic, partnerships, affiliates) with measurable ROI.
- Creative That Converts: Lead ad creative (graphics, short-form, long-form) and raise the bar on scroll-stopping assets.
- CRO on Repeat: Partner with product/dev to test landing pages, onboarding, pricing, and UX—ship, learn, iterate.
- Partnerships at Scale: Grow affiliates, influencers, and strategic partners to offset CAC and expand reach.
- Measure What Matters: Stand up clean tracking and deliver clear, actionable reporting.
- Hit the Targets: Be directly accountable for revenue, ROAS, CAC, LTV, and conversion KPIs.
What You’ve Done
- 3 years in growth/performance marketing (media, SaaS, or subscriptions = plus).
- Scaled profitable spend across Meta, Google, YouTube, TikTok, and emerging channels.
- Deep chops in analytics, attribution, and CRO.
- Managed creators, influencers and creatives/agencies and can brief like a pro.
- Comfortable switching between strategy and hands-on execution.
- Bonus: Experience with newsletters, subscription apps, financial media, or AI/data products.
Why You’ll Love It
- High-growth, profitable company led by a founder with a $54M exit and a track record of scaling media brands.
- Work at the intersection of finance, AI, and media—with real audiences and real revenue today.
- Autonomy to build the growth machine your way, with a fast-moving team behind you.
- Your output shows up directly in subscriber growth, ARR, and brand reach.
Comp & Benefits
- Base: $75,000–$125,000
- Performance Bonus tied to revenue/ROAS
- Equity to be discussed
- Competitive PTO
- Remote: Flexible, but South Florida preferred
How to Apply
Email your resume, LinkedIn, and a quick note on the growth campaign you’re most proud of to brandon@invested.inc with the subject line: “Head of Growth – Invested.”
If you’re an enthusiastic underdog who loves testing, optimization, and building quickly you’ll fit right in.