Principal Product Manager - Audience Platform (Mailchimp)

Mailchimp’s mission is to help small and mid-sized businesses grow through better marketing, data, and automation. Our Marketing Data Platform powers the customer understanding, targeting, and intelligence that make those experiences feel smart, timely, and personal.

The Audience Platform sits at the center of that mission. It provides the customer context, segmentation, and activation capabilities that power campaigns, journeys, messaging channels, and an expanding set of AI-driven experiences across Mailchimp.

We are hiring a Principal Product Manager to lead the strategy and roadmap for the Audience Platform. This role will own one of Mailchimp’s most critical platform areas, responsible for making it simple and powerful for internal product teams and AI systems to use audience data safely and effectively.

You’ll partner closely with engineering, data, design, and go-to-market teams to ensure Audience is a trusted foundation for everything from core marketing workflows to next-generation “Done-For-You” experiences.

Responsibilities

• Own the Audience Platform strategy and roadmap: Define and lead the multi-year vision for the Audience Platform as part of the Marketing Data Platform, including contact data, segmentation, and activation capabilities. 

• Enable AI and automation use cases: Collaborate with AI/ML and data teams to ensure the Audience Platform can safely power intelligent, automated, and agentic experiences that rely on high-quality customer context.

• Elevate developer and internal customer experience: Treat internal product teams and integrators as core customers. Define and improve developer experience through documentation, tooling, onboarding flows, and support models. Collaborate with engineering and architecture to define clear domain boundaries, APIs, and service contracts that scale across channels and use cases.

• Power key product experiences: Ensure Audience capabilities are deeply integrated into Mailchimp surfaces (e.g., Journeys, Campaigns, Messaging, Reporting, AI experiences) to improve time-to-value and customer outcomes.

• Champion governance, consent, and trust: Work with legal, data, and engineering partners to ensure audience data, preferences, and consent are consistently respected across tools, workflows, and integrations.

• Lead through influence across the organization: Align stakeholders across product, engineering, data, CX, and GTM on priorities, tradeoffs, and rollout plans for key Audience initiatives and platform investments.

• Drive measurable impact: Define, track, and communicate platform success metrics such as adoption, reliability, integration speed, and the impact of Audience capabilities on customer engagement and business outcomes.

• Mentor and uplevel product craft: Serve as a senior product leader within the broader organization, mentoring other PMs and helping to shape best practices for platform and internal-facing product work.

Qualifications

• 12 years of product management experience, with substantial time owning platforms, APIs, or developer-facing products.

• Proven experience driving platform transformations or building foundational services adopted by multiple product teams.

• Strong technical fluency in APIs, data models, and system design; you can partner deeply with senior engineers and architects.

• Experience building for internal developer personas — including paved roads, SLAs, and high-quality documentation.

• Demonstrated ability to work with data, ML, or AI teams to power intelligent or automated workflows and data pipelines.

• Track record of operating at principal / group level: setting multi-year strategy, influencing senior stakeholders, and navigating complex orgs.

• Excellent communication skills — you can make complex systems and trade-offs clear to executives, engineers, and customer-facing teams.

• Bonus: experience in marketing platforms, CDPs, identity, segmentation, or ecosystems like ecommerce, messaging, or communications APIs.

This is a high-visibility role at the center of Mailchimp’s marketing and AI strategy. You’ll shape how the Audience Platform evolves, how teams and agents build on it, and how millions of marketers and their customers experience Mailchimp — and you’ll have a direct hand in what the next generation of Mailchimp feels like for our users.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: 

Bay Area, California: $238,000 - 319,000

New York City, New York: $232,500 - 314,500

Salary : $232,500 - $314,500