Field & Event Activation Manager, Mid-Market (IES)

Overview

We’re looking for a results-driven marketer to turn in-market experiences into measurable growth. As the Field & Event Activation Manager, you’ll connect our go-to-market strategy with the field—using events, regional programs, and customer moments as levers to create and accelerate pipeline.

This role partners directly with Sales to design activation plans that reach the right accounts, deliver the right messages, and convert engagement into revenue. You’ll collaborate with the central Events team for executional support, but your focus is on strategy, targeting, and commercial impact.

Responsibilities

• Design and lead field activation strategy for Mid-Market (IES), aligning in-market programs to sales priorities and pipeline goals.
• Translate GTM plays into regional action, integrating owned, partner, and industry events into broader demand and account strategies.
• Partner with Sales leaders to identify target accounts, design field engagement plans, and drive disciplined follow-up that converts participation into opportunities.
• Collaborate cross-functionally with Product Marketing, ABM, and Digital teams to ensure consistent value propositions and multi-channel amplification of key moments.
• Own accountability for commercial outcomes—measuring success through sourced and influenced pipeline, not event activity.
• Surface insights and recommendations from field performance to inform future campaign design, sales plays, and investment decisions.
  
  

Qualifications

• 4 years of experience in B2B demand generation or field marketing, ideally within high-growth or SaaS environments.
• Strong understanding of the Mid-Market sales cycle and how marketing programs can accelerate deal progression.
• Proven track record of driving measurable pipeline through field and event activations.
• Exceptional partnership skills—trusted by Sales as a strategic thought partner and collaborator.
• Analytical thinker who uses data to prioritize, measure, and continuously improve performance.
• Skilled at orchestrating across teams to connect brand, content, and demand motions into cohesive go-to-market activations.
  
  

How You’ll Lead

• You’ll be the sales-aligned field strategist—the partner Sales calls when they want to build pipeline in a region or segment.
• You’ll ensure every in-market activation ladder ups to business objectives and can be traced to pipeline results.
• You’ll elevate the role of field marketing—shifting it from event planning to revenue creation.
  
  

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Southern California $ 150,500- 203,500