What are the responsibilities and job description for the Senior Event Activation Manager position at Fuse, LLC?
Fuse Overview
Fuse is a full-service marketing agency headquartered in Winooski, Vermont that creates authentic brand engagements for teens and young adults. Fuse specializes in planning and executing sports, sampling, campus, culture, and customer marketing programs. Named one of the Best Places to Work in Vermont, Fuse believes that life should be a balance of creating great work and making first chair on a powder day. We foster a creative environment that encourages people to share insights and inspiration. If this sounds like a lifestyle made for you, then Fuse wants to hear from you.
Fuse specializes in sports, sampling campus, and lifestyle marketing. We work with top-tier brands to concept and execute impactful work that captivates and engages young audiences. We are looking for a talented Senior Event Activation Manager to join our team and help elevate our marketing efforts.
Job Summary
The Senior Event Activation Manager is responsible for leading Event activation planning efforts for Rockstar Energy Drink. This role combines brand strategy and experiential marketing, overseeing initiatives from concept through execution.
This individual will work in the Rockstar Energy Drink Southern California offices, ensuring all work aligns with brand objectives and is delivered on time and within budget. The role manages day-to-day account operations and applies expertise in youth marketing, partnerships, and live activations to drive program success.
Senior Event Activation Managers move swiftly on client requests, presenting information with the right balance of detail and clarity. They apply past experience and key insights to guide decisions, problem-solve effectively, and navigate challenges with clear communication and actionable next steps. They confidently lead internal teams and present to senior client groups.
They will serve as a resource to their team. This role demands a deep understanding of Fuse’s operations and a strong ability to work independently while inspiring others to follow their lead.
Responsibilities
Operational Processes and Company-Wide Tasks
Additional Responsibilities
Job Requirements
The salary range for this role is $75k-$100k depending on relevant experience, plus a generous benefits package.
Fuse benefits include:
Fuse is proud to be an equal opportunity employer and is committed to attracting and retaining a diverse staff. We are committed to fostering an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Fuse is a full-service marketing agency headquartered in Winooski, Vermont that creates authentic brand engagements for teens and young adults. Fuse specializes in planning and executing sports, sampling, campus, culture, and customer marketing programs. Named one of the Best Places to Work in Vermont, Fuse believes that life should be a balance of creating great work and making first chair on a powder day. We foster a creative environment that encourages people to share insights and inspiration. If this sounds like a lifestyle made for you, then Fuse wants to hear from you.
Fuse specializes in sports, sampling campus, and lifestyle marketing. We work with top-tier brands to concept and execute impactful work that captivates and engages young audiences. We are looking for a talented Senior Event Activation Manager to join our team and help elevate our marketing efforts.
Job Summary
The Senior Event Activation Manager is responsible for leading Event activation planning efforts for Rockstar Energy Drink. This role combines brand strategy and experiential marketing, overseeing initiatives from concept through execution.
This individual will work in the Rockstar Energy Drink Southern California offices, ensuring all work aligns with brand objectives and is delivered on time and within budget. The role manages day-to-day account operations and applies expertise in youth marketing, partnerships, and live activations to drive program success.
Senior Event Activation Managers move swiftly on client requests, presenting information with the right balance of detail and clarity. They apply past experience and key insights to guide decisions, problem-solve effectively, and navigate challenges with clear communication and actionable next steps. They confidently lead internal teams and present to senior client groups.
They will serve as a resource to their team. This role demands a deep understanding of Fuse’s operations and a strong ability to work independently while inspiring others to follow their lead.
Responsibilities
- Strategic Program Development & Execution
- Develop Event activation strategies and experiential concepts aligned with brand objectives
- Lead execution of experiential programs including events, sponsorship activations, and grassroots initiatives
- Apply insights, youth trends, and past learnings to inform program development
- Client & Account Management
- Serve as primary point of contact, managing communication and expectations
- Maintain strong client relationships and ensure alignment with brand strategy
- Lead internal teams to deliver high-quality work across all programs
- Budget & Project Management
- Develop and manage program budgets, including tracking, reconciliation, and billing communication
- Manage multiple projects simultaneously, ensuring timelines and deliverables are met
- Maintain accurate status reports and project documentation
- Event & Activation Management
- Oversee planning and execution of experiential programs, including timelines, staffing plans, and logistics
- Lead onsite execution, including setup, staff coordination, and issue resolution
- Ensure all activations meet brand standards and client expectations
- Talent, Vendor & Partnership Management
- Source and manage vendors
- Oversee contract execution, insurance requirements, and partner communications
- Ensure all partners align with program goals and brand standards
- Reporting & Analysis
- Oversee collection of program data, event metrics, and reporting deliverables
- Develop client reports summarizing performance, insights, and ROI
- Apply learnings to improve future programs
Operational Processes and Company-Wide Tasks
- Adhere to Fuse operational processes including time tracking, budgeting systems, and reporting standards
- Participate in internal meetings, training programs, and company initiatives
- Maintain organization of program materials, assets, and documentation
Additional Responsibilities
- Travel to client meetings and event activations as required
- Support onsite event execution, including physical setup and breakdown
- Other duties as assigned
Job Requirements
- Bachelor’s degree in Marketing, Event Management, or related field
- 4-6 years of experience in brand marketing, experiential marketing, or agency account management
- Strong experience in both strategic program development and event execution
- Demonstrated ability to manage budgets, timelines, and multiple projects
- Experience managing vendors, talent, and experiential activations
- Strong communication and client management skills
- Ability to lead cross-functional teams with minimal supervision
- Proficiency in Mac OS, Microsoft Office, and project management tools
The salary range for this role is $75k-$100k depending on relevant experience, plus a generous benefits package.
Fuse benefits include:
- 75% Employer-Paid Medical/Dental/Vision insurance for employees & dependents
- Health Savings Account contribution
- Health care opt-out stipend in lieu of employer coverage
- Employer paid life/disability insurance
- 401(k) plan with employer contribution
- Paid parental leave
- Fitness, ski pass & cell phone stipends
- Winter Wednesdays
- Summer Fridays
- 12 Paid Holidays
- 15 vacation days to start, plus personal days, sick days and your birthday off!
- Paid volunteer hours
- Week-long company closure during the last week of the year
- Annual Company Ski/Ride Day
- Company happy hours, seasonal outings, and lots of fun
- Opportunity to engage in the local community via Fuse’s company pillar committees: Fuse Culture Committee, Diversity, Equity & Inclusion Committee, and Environment & Sustainability Committee
Fuse is proud to be an equal opportunity employer and is committed to attracting and retaining a diverse staff. We are committed to fostering an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Salary : $75,000 - $100,000