What are the responsibilities and job description for the Marketing Manager position at Intersection Co.?
Who we Are?
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-finding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.
What is the Role?
As the Marketing Manager, you will help shape how we tell Intersection’s story across the country’s most dynamic media market. You’ll play a key role in positioning our products, the market, and support a high-performing sales team with strategic, creative, and data-driven marketing solutions that drive revenue. In this role, you’ll collaborate closely with the Senior Marketing Director, local Sales leadership, and our creative team to develop compelling stories, materials, and pitches that capture the energy and influence of New York. This position is based in our New York office and is part of our national Marketing organization.
What You Will Accomplish
In the first three months, you will:
At Intersection, we celebrate every voice that makes us unique, and every perspective that makes us grow. It’s our shared responsibility to create an equitable environment where every employee contributes to the culture of the company. Our products and offerings impact cities across the world and it’s our goal to represent the diversity and differences that make cities special. We will be relentless in that pursuit, because together we are better. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-finding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.
What is the Role?
As the Marketing Manager, you will help shape how we tell Intersection’s story across the country’s most dynamic media market. You’ll play a key role in positioning our products, the market, and support a high-performing sales team with strategic, creative, and data-driven marketing solutions that drive revenue. In this role, you’ll collaborate closely with the Senior Marketing Director, local Sales leadership, and our creative team to develop compelling stories, materials, and pitches that capture the energy and influence of New York. This position is based in our New York office and is part of our national Marketing organization.
What You Will Accomplish
In the first three months, you will:
- Serve as the point person for media RFPs, providing strategic, creative, and logistical support to ensure timely and high-quality deliverables.
- Lead the creation of sales and marketing materials, proposals, and collateral that reflect New York’s unique media landscape.
- Craft compelling narratives and marketing stories to elevate client pitches and presentations.
- Collaborate with Marketing Leads across markets on special projects that support national and local sales goals.
- Partner with NY Sales Manager to align marketing strategy with business objectives, ensuring all tactics contribute to revenue growth.
- Develop and maintain collateral that speaks to the New York media landscape—including audiences, key neighborhoods, events, and cultural moments—to inform marketing strategy and client storytelling.
- Help create national media plans, and position New York as a key anchor market within them.
- Work cross-functionally to develop new advertising products, building go-to-market strategies from concept to launch.
- Analyze market health and performance data to proactively identify opportunities and improve revenue outcomes.
- Maintain a strong understanding of competitive media and position Intersection effectively within the New York market.
- Share insights and best practices with Marketing Managers in other regions to drive collaboration and consistency.
- 3–5 years of relevant marketing experience; agency or media experience required; out-of-home (OOH) experience a plus.
- Deep understanding of the New York media landscape—including audience behaviors, cultural trends, neighborhoods, and events.
- Strong knowledge of AI, automation, and emerging creative tools/technologies, with the ability to integrate them into storytelling and workflow.
- Strong understanding of how national campaigns and media plans integrate New York as a cornerstone for reach, influence, and visibility.
- Proven ability to support and collaborate with high-functioning sales teams; experience working in a fast-paced, results-driven environment.
- A self-starter with a proactive, outgoing, and entrepreneurial mindset—comfortable taking initiative and driving projects forward.
- Exceptionally creative and strategic storyteller, able to craft compelling narratives supported by data and insights.
- Excellent writing, organization, and presentation skills; writing sample required with resume.
- Strategic and analytical thinker with a passion for cities, media, and audience behavior.
- Positive, solutions-oriented attitude and the ability to build strong cross-functional relationships.
- Management experience a plus.
At Intersection, we celebrate every voice that makes us unique, and every perspective that makes us grow. It’s our shared responsibility to create an equitable environment where every employee contributes to the culture of the company. Our products and offerings impact cities across the world and it’s our goal to represent the diversity and differences that make cities special. We will be relentless in that pursuit, because together we are better. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.
Salary : $90,000 - $100,000