Senior Manager, GTM Systems & Tools

Position: Senior Manager, GTM Systems & Tools

Location: Eagan, MN (Hybrid), Seattle, WA (Hybrid)

Overview: Leads CRM and GTM systems infrastructure for IB Legal, owning Salesforce and the broader sales productivity tool chain (e.g., Outreach, Coach360). This role is responsible for system design, governance, and consolidation across legacy platforms, as well as overseeing reporting infrastructure (Tableau) to ensure consistent, actionable insights across the business.

IB Legal is consolidating multiple legacy businesses into a unified commercial platform, and this role will lead the transition to a holistic GTM technology stack.

Key Responsibilities

• GTM Systems Ownership
• Own Salesforce configuration, governance, and performance
• Manage and optimize the broader GTM tool stack (e.g., Outreach, Coach360, and related tools)
• Evaluate and consolidate tools across legacy systems to improve efficiency and reduce redundancy
• System Design & Workflow Enablement
• Design and implement workflows for pipeline management, quoting, and reporting
• Support Revenue Cloud implementation and quoting processes
• Ensure systems align with GTM processes and operating cadences
• Data & Reporting Infrastructure
• Oversee Tableau reporting and dashboard development across the revenue organization
• Ensure consistency and reliability of reporting across pipeline, forecasting, and performance metrics
• Partner with analytics and RevOps teams to improve data visibility and insight generation
• System Governance & Performance
• Ensure data integrity, system reliability, and user adoption across tools
• Establish governance standards for CRM and GTM tools
• Support system convergence across legacy business units

What You’ll Work On

• Salesforce implementation and quoting workflows
• Consolidation of GTM tools across legacy platforms
• Building a consistent reporting and analytics layer across the business
• Improving sales productivity through better tooling and workflows

Qualifications

• 5 years in Salesforce, RevOps systems, or GTM technology roles
• Strong experience managing CRM and sales productivity tools
• Strong experience partnering with technical teams to ensure business requirements are implemented efficiently and effectively
• Experience with Tableau or similar BI tools
• Experience with Revenue Cloud / CPQ preferred

Success in Role

• Unified and scalable GTM systems infrastructure
• High adoption and effective use of sales productivity tools
• Reliable, consistent reporting across the revenue organization
• Reduced tool fragmentation and improved operational efficiency

About Us: Internet Brands is a vertically focused, AI-driven SaaS media company with category-defining brands in legal, health, automotive, and home/travel. Our platforms reach more than 250 million monthly visitors and power mission-critical software for 50,000 businesses worldwide. We thrive on data-informed decision making, relentless customer focus, and a culture that celebrates innovation and ownership.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect this role to start with a base in the mid $100ks. We encourage all interested candidates to apply.

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).