Event Marketing Program Manager

Description

This role leads the planning and execution of integrated, event-driven marketing programs that generate demand and improve the customer journey. You will act as the central program owner connecting events marketing, digital channels, content, and analytics to ensure campaigns are delivered on time, on strategy, and with measurable impact.

The role is ideal for someone who can bring structure to fast-moving marketing teams, remove ambiguity, and drive high-quality execution across multiple stakeholders.

Key Responsibilities

• Own end-to-end program management for event-based marketing initiatives, from planning through execution and measurement
• Build and manage integrated campaign plans that align events with digital, content, and demand-generation activities
• Coordinate cross-functional teams including events, digital marketing, content, analytics, and customer experience
• Establish clear timelines, milestones, and execution frameworks to keep programs on track
• Identify risks, remove blockers, and adapt plans to keep delivery moving forward
• Drive continuous improvement in how event marketing programs are planned, executed, and reported
• Ensure programs are focused on impact and outcomes, not just activity
  
  

Top SkillsMust-Have

• Event Marketing (campaign-driven events, not logistics)
• Program & Project Management
• Cross-functional Stakeholder Management
• Integrated Marketing Execution (digital, content, analytics, demand)
  
  

Strongly Desired

• Marketing operations or PMO experience
• Performance tracking and reporting
• Process design and optimization
• Comfort working in fast-paced, matrixed marketing organizations