sales & marketing manager - performance films & solutions

TITLE:
Sales & Marketing Manager – Performance Films & Solutions


POSITION OBJECTIVE:

The Sales and Marketing Manager is responsible for leading and executing all sales and marketing strategies for current and new customers for the XF Business Unit. Reporting directly to the President of Performance Films & Solutions, this role directs all outbound sales and marketing activities, manages existing customer relationships, and develops new business opportunities for customers in the United States and Canada.
The Sales and Marketing Manager serves as the primary market intelligence and strategy leader, identifying opportunities related to product, pricing, and placement through end market and internal data. Working closely with sales representatives, and the local Lolita XF plan management, this role develops and executes product, sales, and marketing plans while managing the product life cycle from strategic planning through tactical execution. All initiatives are aligned with corporate objectives and measured against annual sales, profitability, and budget goals.


QUALIFICATIONS:

• Bachelor's degree in marketing, business administration, or a related field

• Minimum of 10 years of combined sales, marketing, and product development experience with high strength film/substrates used in construction and packaging markets

• At least 3 years of new business development experience

• Minimum of 3 years of experience managing personnel, brokers, and complex activities

• Experience in cross-lamination process preferred

• Experience in profit and loss management preferred

• Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary.

• Capable of effectively managing job-related stress and fostering productive workplace interactions.

SKILLS &


COMPENTENCIES:

• Strong strategic, analytical, and problem-solving abilities

• Expertise in market data analysis and translating insights into actionable strategies

• Excellent interpersonal, customer relationship, and negotiation skills

• Superior written and verbal communication skills

• Strong organizational skills with attention to detail

• Ability to manage multiple priorities and cross-functional initiatives

• Proficient in Microsoft Outlook, Excel, Word, and PowerPoint

JOB RESPONSIBILITIES:

• Sales & Business Development

◦ Manage and grow existing customer accounts
◦ Identify, develop, and secure new business opportunities within the PF&S vision primarily in construction and packaging end markets
◦ Execute sales and marketing strategies to achieve annual sales goals
◦ Prepare and present sales plans, forecasts, and performance reviews

• Marketing & Product Strategy

◦ Direct all sales and marketing activities
◦ Serve as the market research expert, analyzing external and internal data to identify growth opportunities
◦ Develop integrated product, sales, and marketing plans focused on leveraging the current XF and Reef business model to maximize profitable growth
◦ Manage the product life cycle, including new product development, enhancements, redesigns, and innovation
◦ Provide market insight and customer intelligence to support research, design, and development of new products and technologies

• Customer, Sales Representatives, and Team Management

◦ Serve as a key customer resource and primary point of contact for customer accounts
◦ Lead, manage, and develop sales representatives
◦ Oversee daily activities with customer service team, providing guidance and support to ensure high performance
◦ Recruit, train, onboard, and evaluate team members as needed
◦ Work jointly with Lolita plant management to ensure staffing levels to meet customer demand
◦ Ensure customer issues inquiries and issues are resolved promptly and effectively
◦ Monitor and evaluate customer interactions to ensure adherence to quality standards, policies, and procedures
◦ Work with other departments (production, credit, legal, IT, etc.) to address customer needs and ensure high quality execution
◦ Ensure execution and accountability against customer-specific sales objectives
◦ Build and maintain strong relationships with customers, sales representatives, and business partners

• Strategic & Financial Leadership

◦ Align market opportunities with production and operational capabilities
◦ Conduct cost/benefit, profitability, and P&L analyses to support decision-making
◦ Ensure all sales and marketing initiatives are executed within budget
◦ Monitor competitive activity, market trends, and emerging needs

• Governance & Brand Protection

◦ Collaborate with internal teams on quality control and compliance
◦ Support the management and enforcement of patents and trademarks, as applicable

WORK ENVIRONMENT CONDITIONS SUBJECTED TO IN THIS POSITION:

• Work is primarily performed in an office setting, with travel to plant production sites, customer locations, and prospective client visits as required.

INTEPLAST GROUP CORPORATION

Inteplast Group is an Affirmative Action and Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information, about our commitment to equal employment opportunity, view the EEO - Know Your Rights and Pay Transparency Statement.