What are the responsibilities and job description for the MarTech Analytics Developer position at Intelliswift - An LTTS Company?
Daily Tasks Performed:
- Work closely with the development team to oversee the implementation , configuration and debugging of web analytics code , both on the website and Tag Management System (TMS) . Includes deployment activities in Non-Prod & Prod environments.
- Develop front-end UI UX for privacy banners with opt-in & opt-out models and personalization scenarios using JavaScript .
- Perform code reviews and provide feedback to ensure high-quality code.
- Troubleshoot and resolve privacy-related issues .
- Formulate development efforts for customer journey analysis to deliver findings, making recommendation that drive leads, customer engagement and qualified shopping visits.
- Deploy A B tests and personalized experiences to improve user experience and key conversion goals using Salesforce Personalization .
- Contribute to support prompts and participate in prompt engineering benchmarking experiments and to use Gen AI to manage healthy propensity score for campaigns
What will this person be working on:
A Martech Analytics Developer for the Cookie Tool Management project and CPPA – California Privacy Protection Agency project .
Position Success Criteria (Desired) - 'WANTS'
- Experience in Adobe Analytics and Adobe Launch Tag Management System ( TMS ), OneTrust Cookie tool , JavaScript , jQuery is a MUST.
- Especially with Asynchronous Programming and DOM manipulation .
- Experience in working on E-commerce websites using Sitecore 10.0 and Salesforce Lighting Web Components technology platforms.
- Experience in end-to-end Adobe Analytics implementation supporting projects and production support using Web SDK .
- Experience with privacy-enhancing technologies ( PETs ) and encryption methods . Stay up to date with the latest privacy regulations and ensure compliance.
- Familiarity with privacy regulations such as GDPR , CCPA and CPRA .
- Experience in auditing and debugging Adobe Analytics and third-party tags .
- Worked in deploying third-party tags , including maintaining a log of active pixels vs expired tracking pixels.
- Experience in integrating with Adobe Analytics APIs , real-time events , Runtime functions , and plugin IDs .
- Observe Point tools , MS Office 365 , SharePoint , JIRA & Confluence .
- Experience in the development of documentation , deliverables and solutions requirements for web analytics tracking and organizing cookie inventory .
- Experience in developing Campaign Templates , Site-wide JavaScript and Content Zones using Salesforce Personalization .
Nice to have:
- Have implementation experience with Salesforce Personalization (previously Evergage ) and other TMS solution is a PLUS.
- Having knowledge of OneTrust or Trained individual is a plus.
