Marketing Director

Job Description

We are seeking a lead generation expert for our growing dental practice brokerage, Integrity Practice Sales.

Are You the Marketing "Super-Who" We're Looking For?

Integrity Practice Sales is one of California's largest dental brokerages with 550 successful transactions over 15 years. When dentists want to sell their practice, they look to us to find them a buyer and manage the transition.

We're entering an exciting growth phase—aiming to 10x in the next 3 years—and we need an exceptional marketing leader to help fuel our expansion.

We're not looking for someone to execute tasks; we're looking for a strategic marketing director who can own lead generation from message clarity to measurable results.

The Role

As our Marketing Director, you'll be the architect of our lead generation engine. Your primary mission: deliver a consistent stream of high-quality seller leads to our sales agents while building a scalable marketing system that grows with us.

This is technically B2B marketing—but it's really more like sophisticated DTC. You're persuading individual dentist-owners to take a high-stakes, confidential next step in their career.

You'll Own:

• Message clarity and positioning that cuts through the noise and builds trust under confidential circumstances
• Strategic oversight of all marketing channels (direct mail, paid search, digital ads, website optimization, events, partnerships, print advertising)
• Lead generation strategy with clear attribution and quality optimization
• Contractor and vendor management - you'll direct strategy while specialists execute
• Collaboration with sales teams to ensure lead quality and follow-up effectiveness
• Marketing performance measurement and ROI analysis with clear KPIs
  
  

What Makes You Exceptional

Core Requirements:

• Proven track record increasing high-quality leads for professional service organizations (healthcare, financial services, brokerage/M&A, law firms, or similar)
• Master of message clarity - you can distill complex value propositions into compelling, conversion-focused copy that stays on-brand across all channels
• Strategic copywriting ability - you know what converts and can recognize when messaging is on or off target
• Lead generation expertise with experience directing (not necessarily executing) funnel optimization, A/B testing, and lead scoring
• Contractor management skills - you can hire, brief, and hold accountable execution teams while maintaining message discipline
• CRM proficiency (HubSpot experience preferred but not required)
• Results-driven collaboration with sales teams to optimize lead quality and conversion
  
  

What Sets You Apart:

• You understand the unique challenges of marketing to individual professionals (DTC dynamics in a B2B context)
• You can think strategically while directing tactical execution
• You have a proven system for measuring and improving lead quality, not just quantity
• You can maintain message discipline across multiple channels and vendors
• You understand confidentiality constraints in professional services marketing
• You can clearly communicate ROI and marketing attribution to leadership
  
  

What Success Looks Like

First 30 days: Audit our current lead generation efforts, messaging consistency, and present a comprehensive strategy for growth

Within 90 days: Implement systems that consistently deliver qualified leads with clear attribution and improved message discipline across all channels

Long-term: Transform our lead generation capabilities, maintain message clarity at scale, and play a crucial role in our 10x growth trajectory

The Unique Challenge

Marketing a dental practice brokerage isn't typical B2B marketing. You'll navigate a complex landscape where:

• Confidentiality is paramount - doctors need discretion when exploring practice transitions
• Gatekeepers protect access - dental staff often shield doctors from "retirement" conversations
• Competition comes from multiple angles - other brokerages, DIY sellers, attorneys/consultants, and corporate dental groups
• Trust and relationships matter more than typical lead gen - this is high-stakes, personal decision-making
• Message discipline is critical - with multiple channels and contractors, staying on-brand and on-message requires constant oversight
  
  

The Opportunity

Market Size:

• ~200,000 professionally active dentists in the U.S.; ~70% are practice owners = ~150,000 potential sellers
• Thousands exit annually (~4-5k owner retirements); ~7,000 practice transitions industry-wide
• We currently manage 60-80 transactions/year with tremendous room for growth
  
  

Strategic Vision: We're not just generating seller leads. We're also developing a dental MBA program to build confidence in younger dentists considering practice ownership—creating the future market while establishing ourselves as the go-to experts.

This requires a marketer who understands nuanced, relationship-based professional services marketing with the discipline to maintain message clarity across all touchpoints.

Why Integrity Practice Sales?

• Proven foundation: 550 successful California transactions over 15 years
• Professionals serving professionals: We seek to exceed the professionalism of our clients and deliver exceptional service
• Values-driven culture: We value kindness and seek team members who are humble, hungry, and smart
• Real growth opportunity: 10x growth goals with a solid foundation—you'll be the architect of the engine and see direct impact
• Strategic ownership: Own marketing strategy from the ground up with clear performance metrics
  
  

Ready to Be Our Marketing "Super-Who"?

If you're the strategic marketing leader who can drive exceptional lead generation results while maintaining message discipline across all channels, we want to hear from you.

Please include:

• Specific examples of lead generation growth you've achieved for professional service organizations
• Your approach to message clarity and maintaining brand consistency across multiple channels and contractors
• How you measure and optimize lead quality (not just quantity)
• Your experience managing marketing contractors and maintaining strategic oversight
• Examples of marketing to individual professionals in confidential or sensitive contexts
  
  

This isn't just another marketing role—this is your opportunity to be the "who" that drives our explosive growth while building a marketing engine that maintains excellence at scale.

Company Description

Integrity Practice Sales is one of the largest California business brokerages focused on dental practice sales. When a practice-owning dentist wants to retire, move, or get out of the business side of dentistry, they look to us to find them a buyer and manage the transition. Our 15-year-old company is poised for exponential growth, and we're looking for exceptional individuals (who are humble, hungry, and smart) to join our team.

Integrity Practice Sales is one of the largest California business brokerages focused on dental practice sales. When a practice-owning dentist wants to retire, move, or get out of the business side of dentistry, they look to us to find them a buyer and manage the transition. Our 15-year-old company is poised for exponential growth, and we're looking for exceptional individuals (who are humble, hungry, and smart) to join our team.