What are the responsibilities and job description for the Senior Copywriter position at Integrity Marketing Group?
Senior Copywriter Annexus Phoenix, AZ About Annexus As the leading independent product design and distribution company in America, Annexus designs solutions to help Americans grow and protect their retirement savings. Since 2006, Annexus has developed the industry’s best-performing fixed-indexed annuities and indexed universal life insurance policies, and they are leading the charge in the development of in-plan lifetime income solutions with plan sponsors. Annexus is recognized as a thought leader across the industry, winning multiple awards including Barron’s Best Product for Seniors and most recently, the Annuity Innovator of the Year award from EQDerivatives. Annexus is based in Scottsdale, Arizona and is a proud member of the Integrity family. Job Summary The Sr. Copywriter must possess the skillset for and have the constant drive to deliver copy that is better than the rest of the industry. You will be responsible for writing, editing and proofing marketing and advertising materials for both B2B and B2C markets in the financial services industry. Primary Responsibilities: Works with marketing managers to develop or improve financial advisor/agent (B2B) and consumer (B2C) facing marketing materials across digital and print channels, including brochures, web, advertising, landing pages, emails, social media, video storyboards, and more. Collaborate with marketing, product, compliance, and design teams to develop effective campaigns and materials. Leverage AI tools to ideate, draft, and refine content while applying strong editorial judgment to ensure accuracy and brand alignment. Proactively solicits feedback on draft materials and incorporates that feedback appropriately to meet sales or business objectives. Must be able to understand and take complex products and create simplified and easily digestible content, highlighting key benefits, features and selling points through your copy. Conduct research on financial trends, competitor messaging, and B2B and B2C audiences to inform copy. Must be a continuous learner who shares insights and knowledge with others. Primary Skills and Requirements: Ability to work on-site in Scottsdale, AZ. This is not a remote opportunity. Financial services, investment, or insurance product copywriting experience a plus. Desire to learn financial industry and financial product marketing. Understanding of B2B and B2C target audiences, with appropriate tone, voice, and effective messaging. Advertising, digital, email, direct, and social media marketing (multichannel) campaign experience preferred. Familiarity leveraging .ai / prompting for research, ideation, and content creation a plus. Must work well independently as well as collaborate with marketing, design team, and product/subject matter experts to execute creative direction. Strong attention to detail, communication and organizational skills. Team oriented, with positive energy and enthusiasm. Benefits Available Medical/Dental/Vision Insurance 401(k) Retirement Plan Paid Holidays PTO Community Service PTO FSA/HSA Life Insurance Short-Term and Long-Term Disability About Integrity Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead. Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com. Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities. Please note that all official communications from Integrity will come from @integrity.com or Workday domains. Founded in 2006, Integrity develops and distributes life and health insurance products and wealth products with carrier partners and markets these products through our vast distribution network. Our omnichannel platform helps provide life and health insurance and wealth management services to Americans to fit their unique needs. Wherever you are in life, the future can be a leap of faith.