What are the responsibilities and job description for the Digital Marketing Specialist position at Integrated Medical Systems, Inc.?
Who We Are:
Integrated Medical Systems, Inc. (IMS), founded in 1994, is one of the nation's top distributors within the alternate site market. We strive to continually exceed expectations by cultivating valued partnerships and delivering on our commitment to always put our customers first. We offer flexible rental and purchase options for a vast line of disposable and rental products specific to infusion, respiratory, enteral feeding, oncology, and cleanroom.
People at IMS are innovative, dedicated, and experienced to enhance our customer’s experience from start to finish. By joining us, not only will you be working alongside industry experts and thought leaders, but also with a company recognized for its dedication to employee growth and well-being.
IMS is seeking an enthusiastic and detail-oriented entry-level Communications and Social Media Specialist to join our marketing team. This role is ideal for a proactive individual eager to develop their skills in social media management, content creation, and corporate communications within a dynamic healthcare distribution environment.
What You Bring to the Table:
Required Skills:
Bachelor’s degree in Marketing, Communications, PR, Journalism, or related field.
Strong writer and editor with a clean, concise style (AP style familiarity a plus).
Working knowledge of social platforms, scheduling tools (e.g., Buffer), and Canva/Adobe Express (basic cropping, resizing, simple video trims).
Data-curious: can read dashboards (native analytics, GA4) and turn insights into action.
Organized, deadline-driven, and collaborative; comfortable juggling multiple priorities.
Comfort with a CMS (e.g., HubSpot CMS) and basic HTML is a plus.
Basic SEO management (keyword research, content optimization)
Light photo/video editing and capture skills
How You’ll Make an Impact:
Social Media (≈40%)
Own the social content calendar across LinkedIn (and others as needed).
Draft, schedule, and publish posts; coordinate asset needs with design; QA all posts.
Community management: monitor comments/DMs, escalate service issues, and maintain brand voice.
Live coverage at select events; capture photos/video; post real-time updates.
Social listening for industry trends, competitor moves, and engagement opportunities.
Track KPIs (reach, engagement, CTR, follower growth, share of voice) and deliver monthly reports.
Partner on light paid boosts/sponsored posts (targeting, budgets, UTM tracking).
Corporate Communications (≈25%)
Support external comms: press releases, blogs, terms and conditions, closings, holidays and etc.
Maintain message and tone consistency; proof for AP style, grammar, and accessibility.
Assist with crisis/issue comms preparation (FAQs, approval routing).
Website Enhancements (≈35%)
Update site product, copy, news posts, landing pages, and resources in the CMS.
Execute basic on-page SEO (titles, meta, headers, alt text) and accessibility best practices.
Build and QA simple forms/UTMs; test links, responsive layouts, and page performance.