What are the responsibilities and job description for the Senior Analytics Manager position at Intacsolution?
Senior Analytics Manager
Top skills:
1. innately familiar with MMM & MTA
2. developing insights-led executive/leadership reports
3. knowing Paid Media (full funnel, retail, performance marketing)
Schedule: 5 days a week fully onsite
Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
� Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
� Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
� Develop pricing strategies, balancing firm objectives and customer satisfaction.
� Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
� Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
� Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
� Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
� Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
� Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
� Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
� Strong ability to work independently and manage one's time.
� Strong mentoring skills necessary to provide support and constructive performance feedback.
� Strong knowledge of principles and methods for showing, promoting, and selling products or services.
� Strong ability to develop marketing and pricing strategy.
� Strong knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
� Bachelor's degree in marketing or equivalent training required.
� 5-7 years related experience required.
KEY RESPONSIBILITES/REQUIREMENTS:
Key Responsibilities
1. Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis.
2. Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports). This across HE LOB (full funnel digital meda) and Performance Marketing (PLA and text search) as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Amazon, Sam’s/BJs, regionals)
3. Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels).
4. Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)
5. Drive sophisticated analyses and insights to visualize, interpret and “story-tell” data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)
6. Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
7. Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business.
8. Work closely with the PCG Analytics’ Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs).
9. Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to SEA business and future planning efforts as well as champion findings internally across teams and leadership.
Knowledge, Skills and Education
• Knowledge/expertise/experience
o Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs.
o Should have a minimum of 8 years of media data, analytics and insights experience (paid search/ social, display, affiliate marketing and ecommerce/CPG).
o Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA—must demonstrate this knowledge and experience.
• Skills
o A positive “all-hands-on-deck” attitude and willingness to get the job done
o Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization.
• Education (include higher education, certifications, and whether required and/or preferred)
o A Bachelor's degree or higher in Marketing or other related fields
Top skills:
1. innately familiar with MMM & MTA
2. developing insights-led executive/leadership reports
3. knowing Paid Media (full funnel, retail, performance marketing)
Schedule: 5 days a week fully onsite
Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
� Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
� Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
� Develop pricing strategies, balancing firm objectives and customer satisfaction.
� Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
� Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
� Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
� Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
� Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
� Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
� Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
� Strong ability to work independently and manage one's time.
� Strong mentoring skills necessary to provide support and constructive performance feedback.
� Strong knowledge of principles and methods for showing, promoting, and selling products or services.
� Strong ability to develop marketing and pricing strategy.
� Strong knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
� Bachelor's degree in marketing or equivalent training required.
� 5-7 years related experience required.
KEY RESPONSIBILITES/REQUIREMENTS:
Key Responsibilities
1. Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis.
2. Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports). This across HE LOB (full funnel digital meda) and Performance Marketing (PLA and text search) as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Amazon, Sam’s/BJs, regionals)
3. Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels).
4. Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)
5. Drive sophisticated analyses and insights to visualize, interpret and “story-tell” data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)
6. Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
7. Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business.
8. Work closely with the PCG Analytics’ Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs).
9. Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to SEA business and future planning efforts as well as champion findings internally across teams and leadership.
Knowledge, Skills and Education
• Knowledge/expertise/experience
o Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs.
o Should have a minimum of 8 years of media data, analytics and insights experience (paid search/ social, display, affiliate marketing and ecommerce/CPG).
o Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA—must demonstrate this knowledge and experience.
• Skills
o A positive “all-hands-on-deck” attitude and willingness to get the job done
o Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization.
• Education (include higher education, certifications, and whether required and/or preferred)
o A Bachelor's degree or higher in Marketing or other related fields