What are the responsibilities and job description for the Product Marketing Manager position at Instructional Empowerment?
Product Marketing Manager
Location: Remote (Eastern Time Zone or Central)
Reports To: Business Unit Leader
Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.
We are seeking a revenue-driven Product Marketing Manager (PMM) who is also a strong storyteller and strategic communicator to lead go-to-market strategy, sales enablement, and product positioning across our K–12 portfolio, with a focus on school employee evaluation solutions.
This is a commercial role, not brand marketing. The PMM is accountable for product marketing campaign effectiveness, pipeline growth, win rates, and revenue impact, and sits at the intersection of Product, Business Development, and Marketing.
A key part of this role is the ability to translate complex products into clear, compelling, customer-centered narratives that drive district understanding, urgency, and adoption.
Go-to-Market & Positioning
- Lead go-to-market strategy for new and existing products
- Define ICPs, buyer personas, and district decision drivers
- Develop clear, differentiated messaging and product narratives
- Align positioning across Product, Sales, and Marketing to support revenue growth
- Identify expansion and cross-sell opportunities
- Strong copywriting skills for website, product brochures, email campaigns, and PPC ads
- Social media strategies
- Create high-impact sales tools including decks, case studies, battlecards, ROI narratives, and board-ready materials
- Turn complex product concepts into simple, persuasive, story-driven messaging
- Strengthen sales effectiveness by improving messaging, storytelling, and collateral using win/loss insights
- Equip sales teams with narratives that shorten cycles and improve close rates
- Conduct voice-of-customer research (interviews, surveys, win/loss analysis)
- Translate insights into messaging, positioning, and product recommendations
- Monitor competitive landscape and market trends
- Analyze pipeline, win rates, conversion, and adoption metrics
- Optimize go-to-market effectiveness based on data
- Support revenue growth and market expansion strategies
- 5 years in product marketing, sales, marketing, or go-to-market roles
- Direct sales and/or marketing experience required
- Experience in consultative B2B sales environments
- Strong copywriting, storytelling, and messaging skills
- Ability to translate complex ideas into clear, compelling value propositions
- Strong analytical skills and data-driven decision-making
- Cross-functional collaboration experience with Product, Sales, and Marketing
- K–12 product management, product marketing and/or sales experience
- Experience selling to or marketing within public school districts
- Understanding of district procurement and funding cycles
- Portfolio demonstrating messaging, storytelling, or campaign work
What We Offer?
At Instructional Empowerment, you’ll be part of a passionate, mission-driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities.Salary range- $90,000-$100,000
Competitive compensation and benefits package
- 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
- 15 Days PTO given upfront in your first year
- 8 Paid Holidays 2 Floating Holidays
- 401K plan - 4% company match
- Exceptional Onboarding Process
- And many more benefits
- Visit our website at: www.instructionalempowerment.com
- Follow us on Facebook
- See what our employees have to say Glassdoor
- Like us on Instagram
EEO Statement
Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Salary : $90,000 - $100,000