What are the responsibilities and job description for the Senior Manager, Digital Marketing position at Instant Pot Brands?
Senior Manager, Digital Marketing
Company: Instant Pot Brands
Location: Flexible / Hybrid
Role Overview
The Senior Manager, Digital Marketing will lead all paid and organic media initiatives across the Instant Pot Brands portfolio. This role owns social, influencer, and affiliate marketing while serving as the steward of brand voice, tone, and digital execution. The ideal candidate combines strong analytical rigor with brand leadership to deliver measurable growth and long-term brand equity.
Key Responsibilities
Digital Media & Growth Leadership
- - Own paid and organic media strategy across social, influencer, and affiliate channels
- - Drive full-funnel performance across awareness, conversion, and retention
- - Test, optimize, and scale high-performing channels
Social, Influencer & Affiliate Marketing
- - Lead paid and organic social strategy and execution
- - Own influencer partnerships from sourcing through ROI measurement
- - Manage and expand affiliate programs for incremental growth
Brand Stewardship
- - Own brand guidelines, tone of voice, and visual consistency across digital channels
- - Partner cross-functionally to ensure brand consistency
Analytics, KPIs & Measurement
- - Define KPIs including ROAS, CAC, LTV, and engagement metrics
- - Build dashboards and reporting cadences to support executive decision-making
Agency & Partner Management
- - Lead media, influencer, and affiliate agency relationships
- - Manage scopes, budgets, and performance reviews
Qualifications & Experience
- - 7–10 years in digital marketing within consumer goods or DTC brands
- - Deep expertise in paid social, influencer marketing, and affiliates
- - Strong analytical and measurement capabilities
- - Proven experience managing agencies and cross-functional partners
What Success Looks Like
- - Scalable, ROI-positive digital media programs
- - Consistent, differentiated brand presence across digital platforms
Why Instant Pot Brands
Instant Pot Brands is home to iconic kitchen brands loved worldwide. This role offers the opportunity to shape the digital growth engine of a category leader while operating at the intersection of brand, performance, and innovation.