What are the responsibilities and job description for the Senior Manager - Biddable Media position at Inspire Brands?
The Sr. Manager will be responsible for leading all digital media activation efforts for 1 – 2 brands within the Inspire Brands portfolio. This role will work cross-functionally between Media Strategy & Planning, Consumer Analytics, Brand Marketing, and with Inspire’s media agency-of-record to develop and execute all in-house aspects of the broader campaign. Leading a team of 3 – 5 direct reports and collaborating with peer Managers and Senior Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship across the brand portfolio.
RESPONSIBILITIES:
Digital Media
Responsible for owning and overseeing all digital media activation for respective brand(s).
Channels include: Programmatic, Paid Social, Biddable 3PD and Paid search.
Ensuring team is executing campaigns according to brand/agency plans and continually optimizing to drive superior performance
Develop POV’s and strategic recommendations that will improve performance and aligns with the overall goals of the brand(s)
Collaborate with external partners to drive joint business plans, strategic sessions, QBRs, and campaign performance.
Work closely with the larger demand generation teams (Audience Planning, Analytics, Data and Tech) to setup and ensure audiences strategies are being properly implemented and tested.
Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
Ensure all partners and ad tech tools are being leveraged and your team is producing reports that display the impact of the media being bought
Work with your team to ensure billing and budget pacing is handled accurately and on time
Mentor, train, and develop jr level team members on biddable team to continually strengthen the department and assist in succession planning across your direct team
Push test and learn agendas to media and business performance.
Delivery ad hoc campaigns and requests in a timely organized manner.
Be partners to Media Strategy and planning as well as Publicis in buying and planning all media.
Agency and Cross-Functional Internal Teams Collaboration
Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paid media plans and campaign status reports on a regular basis or as needed
Interface with external/internal teams in managing requests concerning processes and deliverables.
Partner with Managers of MS&P and the agency relationship at the “pod” level
Provide insights on competitive tracking, campaign performance, pacing on a regular basis and/or as needed
Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
Work with Audience Planning to determine audience scalability and strategies across each platform.
Partner Work closely with other internal departments to develop learning agenda and testing roadmap based on brands’ objectives, insights, and key challenges
Requirements:
5 years of hands-on experience in SEM, Paid Social or Programmatic and / or biddable media
5 years working in media buying either on the agency side or the client side
Experience managing people and projects
Demonstrated experience in problem solving and managing multiple tasks
Ability to lead teams and deliver results
Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Ability to lead and influence others
Personal integrity, humility, an appreciation for the power of true teamwork
Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
Self-starter personality who can operate with minimal supervision