What are the responsibilities and job description for the Associate Manager, Experience Merchandising – Personalization position at Inspire Brands?
The Associate Manager, Experience Merchandising role will own personalized member marketing campaigns across all owned digital platforms – mobile app, email, push and .com.
REPONSIBILITIES
Lead creative strategy for targeted and personalized marketing campaigns, leveraging tools like Movable Ink to build dynamic content and optimize performance
Ensure all personalized inbound member experiences complement outbound channels (email, push) forming a cohesive omnichannel journey
Use data-driven insights to help define segmentation, targeting, and personalization strategies that increase engagement and conversion while optimizing marketing ROI
Identify and implement test and learn opportunities in conjunction with CRM team to maximize segment performance against business objectives
Manage pilot test for AI-powered personalization
Collaborate with cross-functional partners, including eCommerce, CRM, Product Management, Customer Analytics, Campaign Programming, Brand Marketing and IMC
Evaluate campaign performance to identify optimization opportunities and shape the evolution of future strategies and personalization roadmap
EDUCATION QUALIFICATIONS
Minimum: 4 yr degree in business, marketing, or a related field
EXPERIENCE QUALIFICATIONS
3 years of experience in digital marketing, CRM/lifecycle marketing, e‑commerce, or a related optimization-focused role
REQUIRED KNOWLEDGE, SKILLS OR ABILITIES
Strong analytical orientation with demonstrated experience using data to inform decisions and improve marketing performance
Proven ability to collaborate effectively and influence cross‑functional partners
Highly organized with strong attention to detail, planning, and prioritization skills
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.