What are the responsibilities and job description for the Assistant Manager , Digital Marketing - Baskin Robbins position at Inspire Brands?
The Assistant Digital Marketing Manger supports the Digital Marketing team in supporting the planning, development and execution of best-in-class marketing campaigns across owned digital channels, ensuring consistency in brand voice and increasing levels of guest engagement. The Associate Marketing Manager will also be responsible for managing our menu for ecomm & delivery as well as serving as a key player in supporting BR offer strategy/execution.
Responsibilities:
Digital Menu Management
Own the end-to-end setup and optimization of monthly digital menus across eCommerce, delivery, and kiosk platforms, ensuring accuracy, discoverability, and alignment with promotional strategy.
Manage day-to-day Ecomm changes (image updates, product name changes, etc.) in new Ecomm self-service tool.
Work with POS, Nutrition, Legal & Operational teams on menu and item setup for each month’s digital menu.
Leverage analytics tools (e.g., Google Analytics, Power BI) to extract actionable insights from eCommerce performance data and inform campaign adjustments.
BR Offer Management
Oversee offers set up for BR Delivery & BR Rewards with POS, Ops & Category Management teams.
QA offers in lower environments to avoid discount stacking.
Collaborate with cross-functional teams to develop and analyze digital offer strategies that drive incremental sales and guest engagement across eCommerce platforms.
Support BR Weather Targeting execution to deploy weekly offers based on weather trends.
Digital Communications
Organize key details needed for communications to franchisees and work with cross functional teams on proper messaging (ex: 3.1’s, readiness, etc.).
Organize monthly distribution of BR Digital Newsletter.
Digital Cakebook Support
Conduct rigorous QA testing in staging environments to validate menu accuracy, and user experience before deployment.
Support in strategy of new digital improvements & initiatives towards Cakebook.
Competitive Intelligence
Use AI tools (e.g., Microsoft Copilot) to automate competitive benchmarking and identify emerging eCommerce trends and innovations.
Requirements:
4 Year Degree Preferred - Bachelor’s Degree in Marketing or Business
1-3 years relevant experience in digital marketing & agency management
Professional-level understanding of digital technologies, channels, methodologies and best practices
Google Analytics experience a plus
Experience managing CMS
Adobe Creative Cloud experience
Microsoft Copilot Experience (or any AI LLM Model)
Data visualization experience a plus
Strong attention to detail
Digital agency experience preferred; but not required
Proven experience in translating consumer insights / data into actionable marketing initiatives
Ability to effectively present programs in person / over the phone to internal and external audiences (large and small)
Ability to collect and synthesize information, making it relevant, understandable, and actionable for key stakeholders
Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented
Self-starter personality who can operate with some supervision
Ideal candidate has an inquisitive nature and a passion for learning and solving problems
Salary: $59,504 - $99,173 per year
The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Salary : $59,504 - $99,173
