Marketing Specialist

Responsibilities:
 Assist the marketing manager and support the marketing team with marketing activities.
 Develop a database of qualified leads through business-to-business sales, telephone canvassing,
cold calling, and networking within the community.
 Responsible for establishing and maintaining relationships with current and potential providers
by building a reputation of integrity, knowledge, and accountability.
 Make regular, planned calls to secure new referrals, build census and meet established goals on
new and existing referring physicians, surgeons, case managers and other health care providers.
 Responsible for assisting the marketing manager to develop and implement marketing
strategies which will increase patient census and revenue.
 Integrate INSIGHT’s mission Patient Care Second to None in daily practice.
 Communicate with referring physicians and support staff to effectively meet their needs.
 Maintain accurate marketing records by utilizing INSIGHT’s databases accordingly.
 Maintain a working knowledge of the hospital and its various departments.
 Maintain regular communication with marketing manager to help with managing needs.
 Identify and prioritize key accounts and communicate strengths and weaknesses to the
marketing manager.

Expectations:
 Bachelor's degree in Marketing, Business, or a health-related science (e.g., nursing, pharmacy,
etc.) or the equivalent plus a minimum of two years health care or related industry sales
experience generally required.
 Strong written and verbal communication skills.
 Strong creativity allows the marketing associate to create visually appealing images and
marketing materials.
 Strong analytical skills enable the marketing associate to compile data and present in an easy-to-
understand method.
 Project management – the ability to organize details and complete projects in a timely manner is
crucial to this position.
 Demonstrate a desire to set and meet objectives to find increasingly efficient ways to perform
tasks.
 Requires minimal supervision and is self-directed.
 Demonstrates organizational awareness and commitment.
 Protects and honors patient confidentiality.
 Meets attendance and punctuality expectations.
 Maintains company property, supplies, equipment in a manner that demonstrates ownership
and accountability.
 Demonstrates interpersonal understanding and utilizes effective communication skills.
 Develops collaborative work efforts that benefit all involved parties.