Vice President of Marketing and Communications

Must-Haves:

• 10-15 years of progressive marketing, brand, and communications leadership experience
• Experience leading marketing for a large, recognizable national or global brand
• Proven success developing, evolving, and scaling enterprise-level brands
• Executive leadership experience overseeing multi-disciplinary marketing organizations
• Strong background in brand strategy, integrated marketing, communications, content, digital marketing, and client experience
• Experience managing leaders (Director-level and above) and large marketing teams
• Executive presence with ability to influence C-suite stakeholders
• Demonstrated ability to connect brand investment to measurable business outcomes
• Experience managing enterprise marketing budgets
• Strong cross-functional partnership skills across operations, HR, business development, and executive teams
• Expertise in marketing technology platforms, CRM systems, analytics, and AI-enabled marketing tools

Plusses:

• Experience with a highly respected Fortune 500 or nationally recognized consumer or B2B brand
• Professional services, consulting, engineering, architecture, construction, or adjacent industry experience
• Previous title of VP or Sr. Director with scope comparable to VP-level responsibilities
• Experience leading employer branding and internal communications initiatives
• Crisis communications and executive communications expertise
• Microsoft Dynamics CRM experience
• Strong thought leadership and media relations background
• Experience leading marketing organizations through high-growth transformation

Key Candidate Profile:

• Coming from a large, well-known brand is the biggest priority
• Could currently be a Senior Director with significant scope rather than an official VP title
• Strategic brand builder who understands how to scale and protect brand equity
• Able to bring best practices from sophisticated, mature marketing organizations
• Comfortable challenging current processes and elevating marketing standards
• Executive leader who can help transform marketing from a support function into a strategic growth driver

Day-to-Day:

• Own and evolve enterprise brand strategy and long-term brand architecture
• Serve as the chief steward of the company brand across all client and employee touchpoints
• Lead integrated marketing, communications, and pursuit strategy
• Oversee communications including PR, media relations, executive communications, internal communications, and crisis management
• Direct thought leadership, content, advertising, and campaign strategy
• Elevate proposal, pursuit, and presentation materials to strengthen win rates
• Partner with business development and operations teams to improve client experience
• Advise executive leadership on market positioning and brand investment decisions
• Establish KPIs and reporting frameworks that tie marketing efforts to business growth
• Lead, coach, and develop a large multi-functional marketing organization
• Manage overall marketing budget, resources, and strategic priorities
• Represent the company externally as a brand ambassador and industry leader

Job Description:

Insight Global is seeking a Vice President of Marketing & Corporate Communications for a top construction and professional services organization undergoing significant growth. This executive leader will own the company's brand strategy, marketing vision, and communications function while serving as the senior voice of marketing across the enterprise. The ideal candidate comes from a large, highly recognizable brand and understands how to scale, protect, and evolve a brand while delivering measurable business impact. This individual will oversee integrated marketing, communications, pursuits, and brand teams, partnering closely with executive leadership to strengthen market positioning, enhance client experience, and support organizational growth.

Job-Type: Full-time; Direct-placement opportunity

Yearly Salary: $160,000-$220,000 performance-based bonuses

Logistics: On-site in Falls Church, Virginia - Open to Relocation*

Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.