What are the responsibilities and job description for the Sr. Director, Global Product & Solution Marketing – Robotics position at Insight Global?
Role Summary
We are seeking an experienced Marketing Leader to own the Global Go-To-Market Strategy for Robotics Solutions. This role is responsible for solution definition, product launches, and industry positioning, working closely with cross-functional stakeholders and global partners to accelerate adoption and market impact.
Key Responsibilities
Go-To-Market Strategy
· Lead and execute the Global Go-To-Market Strategy for the Robotics Solution Portfolio
· Lead a Globally Distributed Marketing Team to ensure alignment on strategy and consistent execution
· Drive engagement and adoption across OEMs, ODMs
· Build Partnership in the robotic Ecosystem
Solution Development & Launch
· Define, package, and launch End-to-End Robotics Solutions in close collaboration with Product Management, Engineering, Technical Marketing, and Marcom Teams
· Develop clear and differentiated Solution Messaging and Positioning, effectively communicating technical value to both technical and business audiences
· Create and deliver Sales Enablement Assets, including presentations, solution briefs, training materials, web content, and partner collateral
Marketing Communications & Industry Presence
· Build industry awareness and Thought Leadership through blogs, webinars, podcasts, events, social media, and global PR campaigns
· Conduct local market and competitor analysis to guide the Robotics Strategy and positioning
· Represent at trade shows, conferences, and key partner and customer engagements
Qualifications
Experience & Technical Expertise
· 10 years of experience in Product, Solution, or Industry Marketing within engineering-focused Software or Hardware companies
· Proven experience in Robotics or intelligent systems
Leadership & Skills
· Demonstrated ability to combine Technical Expertise, Marketing Strategy, and Business Insights
· Proven success leading Complex Product Launches and GTM Initiatives in partner-driven ecosystems
· Excellent written and verbal communication skills, with the ability to translate complex technology into compelling value propositions
· Self-motivated leader with strong collaboration, influence, adaptability, and decision-making skills
Education
· Bachelor’s degree or equivalent experience required
· Master’s degree or MBA preferred