What are the responsibilities and job description for the Product Marketing Manager position at Insight Global?
Key responsibilities are as follows:
- Drive data-driven strategy development and executions to grow acquisition of professional photographers and conversion to customers
- Increase activation, retention, and lifetime value of customers
- Develop marketing content on company website, including web pages, videos, creatives, presale and post-order customer support content and assist channel marketers for paid and organic marketing campaigns
- Test, validate, and develop offline marketing channels for presale, account management, and business development
- Orchestrate educational programs (webinars, content marketing campaigns, in person events, influencers, trade shows) that inspire our target audience and help facilitate product education and trials
- Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies
Key Delivery Areas of Focus:
- Grow revenues for print lab business by focusing on customer acquisition, activation, retention, and monetization
- Serve as the voice of the customer
- Aligning and enabling internal teams to tell the right company story
Required skills and experience:
- 3-5 years of product marketing experience with demonstrated success in growing eCommerce business with a long conversion funnel
- Combined understanding of eCommerce, online software platform, and the B2B2C approach.
- Previous marketing experience towards prosumers or SMBs (especially small business owners) is a must
- Strong analytical skills with a bias towards data and KPIs and familiarity with A/B tests
- Motivation to work collaboratively in a fast-paced, ever-changing environment. Past experience working in a dynamic, global team environment is a plus
- Creative problem solving skills and ability to diagnose problems, isolate them into actionable tactics, and drive towards creative solutions
- Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations
