Field Marketing Specialist

Title: Field Marketing Specialist

Location: Goodyear, AZ- Onsite 5 days

Salary: $65,000- $85,000

Position Summary

The Field Marketing Specialist is responsible for the execution of marketing strategies, initiatives and campaigns to drive brand awareness, generate results, and support sales goals. This role serves as a bridge between enterprise goals and marketing strategies with focus on corporate and site level-execution with vendor support.

Key Responsibilities

• Plan locations, materials, staff and other resources for field marketing events
• Develop and implement marketing campaigns including events, promotions, and advertising to increase brand awareness
• Conduct research and analyze market data to identify potential target audiences and market trends
• Collaborate with graphic designers and writers to create marketing materials such as brochures and flyers
• Attend trade shows, conferences and other events to interact with customers, potential partners and gain industry insights
• Track and report on campaign success metrics and ROI to management and sales teams
• Manage budget and allocate resources to ensure campaigns are successful and cost-effective
• Communicate with internal teams to ensure consistent messaging and brand identity across all channels
• Continuously evaluate and improve marketing strategies to maximize results and stay ahead of industry trends.

Qualifications

• 3 years of Marketing experience.
• Bachelor's degree in areas of Marketing, Business Management, or equivalent experience in related fields.
• Proven track record in strategic marketing planning and execution.
• Strong organizational, interpersonal, and writing skills.
• Exceptional customer service skills.
• Analytical skills with ability to assess performance.
• Proficiency in marketing platforms, tools and systems.
• Communication and collaboration skills.
• Ability to manage multiple priorities and lead team change management in a fast-paced environment.