Director of Growth

REQUIRED SKILLS AND EXPERIENCE:

• Bachelor's degree in an analytical field (Economics, Finance, Engineering, or similar).
• 10 years owning B2C (Consumer) growth outcomes (pricing/packaging acquisition retention); internal analytics/support roles alone are not sufficient.
• Experience selling to consumers internationally (APAC, Africa, LATAM preferred)

NICE TO HAVE SKILLS AND EXPERIENCE

• Experience and success selling both physical equipment and subscription services at high growth rates.
• Direct e-commerce, direct retail, and partnership experience all desired.
• Experience with various modes of advertising (billboards, television commercials, flyers, etc.).
• Demonstrated success in international market expansion, including consumer product sales globally to expand reach and adoption in rural areas, as well as marketing/advertising campaigns tailored for cultural differences.
• Expertise in data analytics for consumer insights and performance optimization.
• Leadership experience in fast-paced, startup-like cultures with a focus on innovation and cross-functional collaboration.
• Familiarity with supply chain management for consumer hardware and global logistics.

JOB DESCRIPTION:

• Develop and implement comprehensive go-to-market strategies for consumer broadband services, including pricing, bundling, and promotional campaigns to maximize subscriber acquisition and retention.
• Take full ownership of consumer growth outcomes, including customer retention and high growth rates (at least 2x year over year) across multiple regions, cost optimization, forecasting demand, and supply chain coordination.
• Analyze consumer market trends, competitive intelligence, and user feedback to refine product offerings and enhance the end-to-end customer experience from onboarding to support.
• Partner with engineering and operations teams to ensure seamless integration of hardware (e.g., user terminals) and software features that meet consumer needs for speed, reliability, and affordability.
• Drive growth initiatives, such as partnerships to broaden distribution channels and accelerate consumer adoption, marketing and advertising efforts, integration of government subsidy programs
• Own the end-to-end consumer growth P&L in assigned regions: acquisition → activation → retention, including pricing/packaging, promotions, and churn levers.
• Directly lead consumer GTM execution (not just insights): channel mix decisions, conversion improvements, lifecycle/retention programs, and market-level tradeoffs under cost constraints.
• Make hard “where not to play” calls: define invest/maintain/exit markets based on unit economics and capacity realities.