Data Scientist

We’re hiring a Senior Data Scientist to own end-to-end Marketing Mix Modeling (MMM) and conversion/attribution analytics. This is a hands-on role for someone who has shipped models to production, influenced real ad spend decisions, and can partner directly with Sales, Strategy, and Planning leadership.

MMM & Media Planning (60%)

• Own MMM end-to-end: data prep → modeling → validation → production
• Build & maintain pipelines with Data Engineering (GCP) across linear, streaming, audio, and digital
• Translate outputs into actionable planning insights (budget allocation, channel mix, optimization)
• Integrate MMM into internal tools for planning & campaign measurement
• Calibrate models with lift studies and reconcile against MTA/platform data

Attribution & Conversion Analytics (30%)

• Build and productionize multi-touch attribution (MTA) models
• Analyze 1P / 2P / 3P data (pixels, viewership, retail, search, etc.) to measure campaign performance

Execution & Stakeholder Ownership (10%)

• Write production-level code and own model deployment
• Present insights to VP stakeholders, agencies, and advertisers
• Independently drive initiatives from concept → production
• Collaborate with engineers, data scientists, and product teams

Required:

• 7 years in data science (4 years in MMM / marketing measurement)
• Proven experience shipping models pipelines to production
• Strong Python/R SQL modern data stack (cloud, CI/CD, orchestration)
• Deep experience with MMM, MTA, incrementality testing, lift studies
• Experience with MMM frameworks (e.g., Robyn, PyMC, Meridian, LightweightMMM)
• Strong executive communication (technical business audiences)
• Ability to work hybrid in NYC (4 days/week)

Preferred:

• Media-side experience (publisher, streaming, ad-tech, agency)
• Exposure to ACR / set-top box / streaming data
• Experience with 3rd-party data providers (NIQ, Polk, EDO, etc.)
• GCP (BigQuery, Vertex AI, Composer)
• Familiarity with clean rooms, identity graphs, cross-platform measurement
• Background in causal inference (GeoLift, synthetic controls, uplift modeling)

IG has benefit options available at a discount from Day 1 of employment. This is a 12month contract to start paying around $65/hour.