What are the responsibilities and job description for the Copywriter position at Insight Global?
Hybrid 4x a week in Coral Springs, FL | Permanent Placement 90-95k Base Salary
Job Description
Our client is seeking an experienced Email Marketing Copywriter with a proven track record in CPG marketing, preferably in supplements, wellness, or health. This role requires a professional who not only excels at persuasive, conversion-driven copywriting but is also an expert in email marketing best practices (including deliverability, compliance, segmentation, and testing). The ideal candidate is highly creative, detail-oriented, and adept at translating complex product information into clear, engaging language that resonates with our customer base. This role requires both strategic thinking and hands-on execution, working closely with designers, marketers, and the brand team to deliver best-in-class campaigns that align with the client's mission and values. You will collaborate with design and brand teams to create cohesive campaigns that capture the compassionate and scientific voice of the brand, while being laser focused on driving conversions. You will edit, and proof high-impact copy for promotional emails, newsletters, lifecycle flows, and triggered campaigns. You will ensure all copy adheres to industry best practices for subject lines, preheaders, calls to action, and compliance (FDA/FTC guidelines where applicable) and translate technical product and R&D information into clear, digestible, and engaging customer messaging. On the technical side, you will leverage Klaviyo to understand campaign setup, flows, and testing to better align copywriting with technical execution and use Figma to collaborate on email design and ensure copy fits layouts effectively. You will track project timelines and deliverables within Monday.com and manage and organize content using SharePoint and Microsoft Office tools (Word, Excel, PowerPoint). We are looking for someone with a connection in this category space that is passionate about the product and can help spread this through the brand's written voice!
Required Skills & Experience
•5 years of professional copywriting experience, with at least 2 years specializing in email marketing
•Demonstrated expertise in email marketing best practices and compliance standards
•Proven experience in the CPG industry
•Strong working knowledge of Klaviyo, Figma, and Microsoft Office tools (SharePoint, Word, Excel) •Strong editing and proofreading skills with keen attention to detail
•Experience collaborating cross-functionally with designers, marketers, and R&D teams
•Bachelor’s degree in Marketing, Communications, Journalism, or related field
Salary : $90,000 - $95,000