What are the responsibilities and job description for the Vice President for Enrollment Strategy position at Inside Higher Ed?
Posting Number
S000949
Position Title
Vice President for Enrollment Strategy
Department
Enrollment Management, Marketing-DIV
Division
Enrollment Management and Marketing
Supervisor Title
President
Status
Full Time Regular
Salary Range
$200,000 - $225,000
Position Summary
The Vice President for Enrollment Strategy (VPES) serves as the chief enrollment strategist, overseeing undergraduate and graduate admissions, financial aid, enrollment marketing, and enrollment analytics to drive sustainable net tuition revenue growth. Reporting to the president, the VPES is responsible for developing the institution’s comprehensive, data-informed enrollment strategy in alignment with academic priorities and ongoing financial planning.
The VPES partners closely with academic and other institutional leadership to align enrollment goals with academic, athletic, and other co-curricular program development, market demand, and long-term financial planning. The VPES leads a highly analytical, customer relationship and outcomes-oriented approach to recruitment, financial aid leveraging, and student success, strengthening the College’s competitive position in a rapidly evolving higher education landscape.
Description Of Key Responsibilities
ESSENTIAL FUNCTIONSThe essential duties and responsibilities of the Vice President for Strategy are as follows:
Enrollment Strategy Leadership
See all NCC Senior Leadership Positions here
The Vice President for Enrollment Strategy is a strategic, analytically driven leader who combines strong business acumen with deep expertise in enrollment management. This individual brings a demonstrated ability to translate market intelligence and institutional priorities into actionable strategies that drive enrollment growth and net tuition revenue. The successful candidate is highly collaborative and operate effectively across administrative units. The successful VPES is adept at balancing long-term strategy with near-term execution, and bring a disciplined, outcomes-oriented approach to decision-making.
This leader is skilled at refining and deploying compelling value propositions for targeted student markets, leveraging data, technology tools such as the institution’s CRM, and financial modeling to guide strategy. The VPES is equally comfortable leading a high-performing enrollment team, navigating complex organizational dynamics, and responding to changing demographic and market conditions with agility.
Education/Training
Master’s degree required; advanced degree in business, higher education, or related field preferred.
Experience
Minimum of 10 years of progressive leadership experience in enrollment management or a related field, including:
A valid driver’s license and acceptable driving record is required.
Is This a Temporary Position?:
No
Employment Conditions
An offer of employment is contingent upon successful completion of the College’s background screening process.
Number Of Vacancies
1
EEO Statement
North Central College is an Equal Opportunity Employer committed to increasing the diversity of our workforce. NCC provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application or hiring process, please notify the Office of Human Resources. Determinations for reasonable accommodation will be made on a case-by-case basis.
Open Until Filled
Yes
Additional Information
The pay offered to the selected candidate will be determined based on factors including (but not limited to) the candidate’s experience, qualifications, and training.
North Central College provides a comprehensive benefits package, which includes:
S000949
Position Title
Vice President for Enrollment Strategy
Department
Enrollment Management, Marketing-DIV
Division
Enrollment Management and Marketing
Supervisor Title
President
Status
Full Time Regular
Salary Range
$200,000 - $225,000
Position Summary
The Vice President for Enrollment Strategy (VPES) serves as the chief enrollment strategist, overseeing undergraduate and graduate admissions, financial aid, enrollment marketing, and enrollment analytics to drive sustainable net tuition revenue growth. Reporting to the president, the VPES is responsible for developing the institution’s comprehensive, data-informed enrollment strategy in alignment with academic priorities and ongoing financial planning.
The VPES partners closely with academic and other institutional leadership to align enrollment goals with academic, athletic, and other co-curricular program development, market demand, and long-term financial planning. The VPES leads a highly analytical, customer relationship and outcomes-oriented approach to recruitment, financial aid leveraging, and student success, strengthening the College’s competitive position in a rapidly evolving higher education landscape.
Description Of Key Responsibilities
ESSENTIAL FUNCTIONSThe essential duties and responsibilities of the Vice President for Strategy are as follows:
Enrollment Strategy Leadership
- Provide strategic direction across undergraduate, graduate, and transfer enrollment to optimize volume, market mix, and quality.
- Collaborate with athletics leadership to align and optimize student-athlete recruitment in support of overall enrollment goals and in compliance with NCAA guidelines
- Lead the development and execution of a multi-year Strategic Enrollment Management plan that incorporates demographic trends, workforce demands, and financial modeling to support enrollment goals in alignment with the College’s budget and planning goals.
- Partner with academic leadership to identify and advance program-specific enrollment strategies, including new program development, market expansion, and targeted recruitment pipelines.
- Collaborate with other institutional leaders such as academic and student life leadership to strengthen retention efforts and student success through contemporary enrollment management approaches.
- Develop and execute a comprehensive enrollment strategy that integrates predictive analytics, financial aid optimization, and market segmentation to drive net tuition revenue growth.
- Provide executive leadership to develop enrollment marketing strategy, working collaboratively with the Office of Institutional Communication ensuring alignment with institutional brand standards and priorities.
- Partner with academic leadership to advance graduate enrollment strategy, aligning program offerings with market demand and supporting growth in high-demand graduate programs.
- Oversee enrollment and financial modeling, including enrollment forecasts, discount rate, and net tuition revenue to inform institutional planning and decision-making.
- Leverage the institution’s CRM and other enrollment technology tools to strengthen student targeting with personalized communications to improve recruitment outcomes.
- Establish and lead a culture of data-informed decision making; monitoring performance and adjusting strategies to achieve enrollment and revenue goals.
- Collaborate with senior leadership on pricing strategies, including tuition, housing, meals, and fees, and the strategic use of financial aid leveraging.
- Define and deploy the College’s value proposition for targeted student markets to strengthen recruitment outcomes in a competitive market.
- Lead and develop a high-performing team across admissions, financial aid, and enrollment marketing.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Design and lead organizational structures around shared goals while recognizing the distinct functions and timelines within enrollment operations.
- Recruit, develop, and retain a diverse and high-performing staff committed to student-centered service.
- Strategic enrollment leadership
- Financial and analytical acumen
- Market insight and positioning
- Cross-functional collaboration
- Team development and leadership
- Operational effectiveness and execution
- Executive vision and leadership in the strategic use of the institution’s CRM and other enrollment technologies.
- Proven success navigating challenging demographic markets through strategic leadership and innovative problem-solving.
- Support the College’s mission, vision, and values, and contribute to the advancement of the College’s Strategic Plan, NCForward.
- Demonstrate a strong commitment to continuous quality improvement and operational excellence.
- Promote a collaborative, inclusive campus and team culture and model student-centered leadership.
See all NCC Senior Leadership Positions here
The Vice President for Enrollment Strategy is a strategic, analytically driven leader who combines strong business acumen with deep expertise in enrollment management. This individual brings a demonstrated ability to translate market intelligence and institutional priorities into actionable strategies that drive enrollment growth and net tuition revenue. The successful candidate is highly collaborative and operate effectively across administrative units. The successful VPES is adept at balancing long-term strategy with near-term execution, and bring a disciplined, outcomes-oriented approach to decision-making.
This leader is skilled at refining and deploying compelling value propositions for targeted student markets, leveraging data, technology tools such as the institution’s CRM, and financial modeling to guide strategy. The VPES is equally comfortable leading a high-performing enrollment team, navigating complex organizational dynamics, and responding to changing demographic and market conditions with agility.
Education/Training
Master’s degree required; advanced degree in business, higher education, or related field preferred.
Experience
Minimum of 10 years of progressive leadership experience in enrollment management or a related field, including:
- Demonstrated success leading enrollment growth and improving net tuition revenue in competitive markets.
- Deep expertise in financial modeling, tuition discounting, and enrollment analytics.
- Proven ability to translate market intelligence into actionable enrollment strategies.
A valid driver’s license and acceptable driving record is required.
Is This a Temporary Position?:
No
Employment Conditions
An offer of employment is contingent upon successful completion of the College’s background screening process.
Number Of Vacancies
1
EEO Statement
North Central College is an Equal Opportunity Employer committed to increasing the diversity of our workforce. NCC provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application or hiring process, please notify the Office of Human Resources. Determinations for reasonable accommodation will be made on a case-by-case basis.
Open Until Filled
Yes
Additional Information
The pay offered to the selected candidate will be determined based on factors including (but not limited to) the candidate’s experience, qualifications, and training.
North Central College provides a comprehensive benefits package, which includes:
- All-inclusive medical, dental and vision group insurance
- Health and dependent care savings plans
- Employer-paid life, AD&D and disability group insurance
- 403(b) retirement plan with employer contributions
- Employee assistance plan resources
- Tuition waiver for full-time employees, spouse and dependent children
- Generous paid time off plans, including 3 weeks vacation to start
- 15 paid holidays per year, including 5 days during NCC Winter Break
- Free access to campus health center, fitness and athletic facilities, and library
Salary : $200,000 - $225,000