What are the responsibilities and job description for the Associate Director of Admissions - Marketing & Communications position at Inside Higher Ed?
Job Summary
The Associate Director of Admissions for Marketing & Communications serves as the strategic lead for all marketing, communications, and digital engagement initiatives within the Office of Undergraduate Admissions. This position is responsible for the planning, development, execution, and assessment of comprehensive, multi-channel communication strategies that support recruitment, enrollment, and the university’s overall strategic goal.
This role leads the development of targeted messaging across the admissions function, ensuring alignment with institutional branding and responsiveness to evolving student demographics and market trends. The Associate Director supervises communications staff (professional staff, graduate assistant, and undergraduate student workers), collaborates extensively with campus partners, and serves as the primary liaison to University Relations and external vendors.
Strategic Leadership & Oversight
Applications & resumes will be accepted until the position is filled, however; to ensure full consideration, application materials should be received no later than the end of day on April 8, 2026.
The starting salary range for this position is $85,000.00-$95,000.00.
This position may be eligible for a flexible hybrid work arrangement, permitting a combination of on-site and remote work, subject to applicable organizational policies, operational requirements, and supervisory approval.
All applications for this position must be submitted via our online application/resume system ONLY. Please do not fax, mail, or e-mail any documentation.
A successful interview, reference checks, background clearances (PA Criminal, Child Abuse Clearance & FBI Clearance), and demonstration of ability are requisite qualifications for all positions.
The University is very interested in hiring employees who have had extensive experience with diverse populations.
Non-Discrimination Statement
Kutztown University does not discriminate in employment or educational opportunities on the basis of sex, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity, or veteran status. To discuss a complaint of discrimination, please contact the Office of Social Equity, Old Main A-Wing, Room 02, by phone at 610-683-4700 or by e-mail at socialequity@kutztown.edu. Pursuant to Title IX of the Education Amendments of 1972, Kutztown University does not discriminate on the basis of sex and prohibits sex discrimination in any education program or activity that it operates, including admissions and employment. Any inquiries regarding the application of Title IX at Kutztown University may be made to Bradley Davis, the University’s Title IX Coordinator, located in Old Main A-Wing, Room 01, by phone at 610-683-4782 or by email at titleix@kutztown.edu, or the Office for Civil Rights located in the Lyndon Baines Johnson Department of Education Bldg., 400 Maryland Avenue, SW, Washington, DC 20202-1100, by phone at 800-421-3481 (TDD: 800-877-8339), by fax at 202-453-6012, or by e-mail at OCR@ed.gov. Kutztown University’s Sexual Misconduct, Anti-Discrimination, and Anti-Harassment policies can be found in The Key student handbook or online at https://www.kutztown.edu/about-ku/administrative-offices/social-equity.html.
Notice of availability of the Annual Security Report and Annual Fire Safety Report
The Annual Security Report and the Annual Fire Safety Report, containing policy statements, crime and fire statistics for Kutztown University, is available online. You may also request a physical copy by emailing the KU Clery Compliance Coordinator at clery@kutztown.edu.
The Associate Director of Admissions for Marketing & Communications serves as the strategic lead for all marketing, communications, and digital engagement initiatives within the Office of Undergraduate Admissions. This position is responsible for the planning, development, execution, and assessment of comprehensive, multi-channel communication strategies that support recruitment, enrollment, and the university’s overall strategic goal.
This role leads the development of targeted messaging across the admissions function, ensuring alignment with institutional branding and responsiveness to evolving student demographics and market trends. The Associate Director supervises communications staff (professional staff, graduate assistant, and undergraduate student workers), collaborates extensively with campus partners, and serves as the primary liaison to University Relations and external vendors.
Strategic Leadership & Oversight
- Serve as the office lead and strategic planner for all admissions marketing and communications initiatives.
- Exercise full decision-making authority in the absence of the Director.
- Develop and implement a comprehensive, data-informed marketing and communications strategy aligned with enrollment goals.
- Lead weekly communications planning meetings.
- Oversee all admissions communications including application notifications, decision letters, and scholarship messaging.
- Design and manage multi-channel campaigns including email, text messaging, and social media.
- Develop and maintain drip campaigns for all prospective student populations.
- Valid driver’s license
- Master’s Degree
- 7 years of direct college admissions experience
- Knowledge and experience with SLATE software
- Experience writing drip campaigns for students, parents, and school counselors
- History of cross campus collaborations for the purpose of recruitment, yield, anti-melt initiatives and marketing
- Ability to travel for recruitment events
- Supervision experience including graduate assistants
- Experience managing social media accounts (for example Tik Tok and Instagram)
- Collaboration with University Relations/Marketing on publications, photography, and videos
- Ability to collaborate and form relationships with community partners, school counselors, and campus offices for recruitment, yield, and communication planning purposes
- History of working with vendors
Applications & resumes will be accepted until the position is filled, however; to ensure full consideration, application materials should be received no later than the end of day on April 8, 2026.
The starting salary range for this position is $85,000.00-$95,000.00.
This position may be eligible for a flexible hybrid work arrangement, permitting a combination of on-site and remote work, subject to applicable organizational policies, operational requirements, and supervisory approval.
All applications for this position must be submitted via our online application/resume system ONLY. Please do not fax, mail, or e-mail any documentation.
A successful interview, reference checks, background clearances (PA Criminal, Child Abuse Clearance & FBI Clearance), and demonstration of ability are requisite qualifications for all positions.
The University is very interested in hiring employees who have had extensive experience with diverse populations.
Non-Discrimination Statement
Kutztown University does not discriminate in employment or educational opportunities on the basis of sex, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity, or veteran status. To discuss a complaint of discrimination, please contact the Office of Social Equity, Old Main A-Wing, Room 02, by phone at 610-683-4700 or by e-mail at socialequity@kutztown.edu. Pursuant to Title IX of the Education Amendments of 1972, Kutztown University does not discriminate on the basis of sex and prohibits sex discrimination in any education program or activity that it operates, including admissions and employment. Any inquiries regarding the application of Title IX at Kutztown University may be made to Bradley Davis, the University’s Title IX Coordinator, located in Old Main A-Wing, Room 01, by phone at 610-683-4782 or by email at titleix@kutztown.edu, or the Office for Civil Rights located in the Lyndon Baines Johnson Department of Education Bldg., 400 Maryland Avenue, SW, Washington, DC 20202-1100, by phone at 800-421-3481 (TDD: 800-877-8339), by fax at 202-453-6012, or by e-mail at OCR@ed.gov. Kutztown University’s Sexual Misconduct, Anti-Discrimination, and Anti-Harassment policies can be found in The Key student handbook or online at https://www.kutztown.edu/about-ku/administrative-offices/social-equity.html.
Notice of availability of the Annual Security Report and Annual Fire Safety Report
The Annual Security Report and the Annual Fire Safety Report, containing policy statements, crime and fire statistics for Kutztown University, is available online. You may also request a physical copy by emailing the KU Clery Compliance Coordinator at clery@kutztown.edu.
Salary : $85,000 - $95,000