What are the responsibilities and job description for the Assistant Director of Digital Marketing position at Inside Higher Ed?
Position Summary
Description
The Assistant Director of Digital Marketing works within the Department of Institutional and Enrollment Marketing at York College of Pennsylvania, reporting directly to the Director of Digital Marketing. This individual is responsible for the day-to-day management and updating of the College’s official social media accounts and website. They maintain accuracy and timeliness of information published on digital properties, while liaising with colleagues across campus to ensure that updates are made in alignment with institutional strategy, goals, and brand guidelines. The Assistant Director plays a key role in strategic storytelling, social listening/monitoring, and the development of content that supports the College’s mission and objectives.
Outcomes
Enhances overall brand awareness for York College and helps the institution to engage with key audiences, including prospective students, current students, alumni, employees, and friends of the college.
Essential Functions
York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory. For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report.
Description
The Assistant Director of Digital Marketing works within the Department of Institutional and Enrollment Marketing at York College of Pennsylvania, reporting directly to the Director of Digital Marketing. This individual is responsible for the day-to-day management and updating of the College’s official social media accounts and website. They maintain accuracy and timeliness of information published on digital properties, while liaising with colleagues across campus to ensure that updates are made in alignment with institutional strategy, goals, and brand guidelines. The Assistant Director plays a key role in strategic storytelling, social listening/monitoring, and the development of content that supports the College’s mission and objectives.
Outcomes
Enhances overall brand awareness for York College and helps the institution to engage with key audiences, including prospective students, current students, alumni, employees, and friends of the college.
Essential Functions
- Creates and writes content marketing materials for the College’s digital properties, ensuring alignment with the overall marketing and communications strategy. This includes playing a key role in strategic storytelling that supports the College’s mission and objectives. (40%)
- Maintains the accuracy and timeliness of front-facing website content, reviews submitted edits for publication, and ensures that all updates are consistent with institutional strategy, goals, and brand guidelines. (25%)
- Manages a consistent, high-quality content schedule for institutional social media accounts, ensuring that all communications are in line with the College’s brand and strategic objectives. (25%)
- Collaborates with the Director of Digital Marketing to develop and implement digital strategies that support the College’s mission and goals, ensuring a cohesive approach to digital marketing efforts. (10%)
- Bachelor’s degree in a related field (e.g., communication, marketing, English)
- 2-4 years’ experience managing brand-level social media and content creation
- 2-4 years’ experience with short- and long-form content creation, including both written and visual media
- Exceptional communication skills, with strong writing ability
- Knowledge of sound marketing principles, especially as applied to digital platforms
- Proficiency with major social media platforms and experience operating social media and/or digital communities on behalf of a brand
- Familiarity with web management and content management systems
- Ability to remain organized while managing multiple projects simultaneously
- Demonstrated willingness to continually learn and grow, staying well informed of changes in marketing and higher education best practices
York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory. For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report.