What are the responsibilities and job description for the Digital Marketing and Product Specialist position at OAKWORKS INC?
Why Oakworks?
Oakworks is a family owned and operated company for over 40 years that produces world class medical and spa equipment. Oakworks brings high quality, innovative products to the health and wellness market. As a leading manufacturer of medical, spa, and massage tables, we’re proud to support customer and employee wellness. You will be helping to build a wide array of products with a great team of people.
Oakworks not only focuses on the quality of our products, but also cares about our employees. Oakworks is proudly promoting health awareness through different activities within the company. We strive to be an employee centered workplace and hold multiple company events to show our appreciation.
Benefits include:
- Medical
- Dental
- 401k Match
- Company paid vision
- Company paid Short Term Disability and Long Term Disability
- Company paid life insurance
- Company paid Spouse and dependent life insurance
- Paid Time Off (PTO)
The Digital Marketing & Product Specialist leverages creative and analytical skills to develop content and support initiatives across product pages, digital platforms, trade shows, and product launches. This role collaborates closely with product management, product development, and sales teams, while also supporting distributor and representative marketing efforts through digital tools, campaigns, and materials.
Digital Marketing
- Design and develop brand assets, including graphic elements, website content, and promotional materials that align with brand standards
- Plan, execute, and optimize digital marketing campaigns across multiple channels (SEO, SEM, email, social media, and display advertising)
- Assist in the production of product videos, photography, and 3D renderings
- Create and deploy digital assets such as product page content, specification sheets, email campaigns, and informational copy
- Manage and grow the company’s social media presence across its brand portfolio
- Maintain and evolve brand standards and guidelines to ensure consistency
- Analyze campaign and website performance using tools such as Google Analytics and provide actionable insights
- Write, proofread, and edit both creative and technical content across various platforms
Product Management Support
- Collaborate with product teams to define product positioning, messaging, and go-to-market strategies
- Conduct market research, competitor analysis, and customer segmentation to inform business decisions
- Support product launches, updates, and lifecycle management initiatives
- Gather and analyze customer feedback to identify opportunities for product improvements or design enhancements
- Ensure brand consistency and compliance with industry regulations and internal standards
Cross-Functional Collaboration
- Partner with sales, product management, and design teams to ensure cohesive execution of initiatives
- Support integrated branding and communication strategies across all digital touchpoints
- Coordinate campaign timelines, trade show activities, and product information release schedules
Qualifications:
- Bachelor’s degree in Marketing, Communications, Industrial Design, or related field
- 2–5 years of experience in marketing, product management, user experience, or a related role
- Strong understanding of digital marketing channels and tools
- Excellent written and verbal communication skills
- Analytical mindset with experience using data to drive decisions
- Ability to manage multiple projects and deadlines
Physical Requirements and Work Environment
- Ability to sit for extended periods on a daily basis
- Ability to lift, reach, bend, and stretch within a typical office and manufacturing environment
- Ability to use a computer and phone for extended periods of time
- Ability to lift up to 40 lbs. on an occasional basis
- Mobility to move and communicate effectively throughout all areas of the facility
- Ability to walk through a manufacturing environment with exposure to wood dust, lacquer, metal dust, and related materials
- Ability to work in environments with seasonal temperature variations, including hot and cold conditions
Physical Requirements:
• Ability to sit/walk/stand for extended periods of time on a daily basis
• Ability to lift/reach/bend/stretch in manufacturing environment
• Ability to use a computer for extended periods of time on a daily basis
• Ability to lift up to 50 lbs. on a regular basis
Equal Opportunity Employer and M/F/Vets/Disability