Conversion Specialist (CRO, Funnels, Growth & Performance)

At InnoVision Marketing Group — The Anti-Agency®, we don’t optimize pages in isolation. We engineer growth across the entire sales ecosystem — from first impression to final conversion and beyond.

We’re looking for an A-Player Conversion Specialist who understands that performance is a system, not a page. Someone who can write converting copy, identify funnel friction quickly, and is always looking for smarter ways to improve results. This role is for a self-starter who thinks strategically, executes independently, and is constantly learning.

If you only know e-commerce, this isn’t the role.

If you understand how media, messaging, UX, data, and psychology work together — keep reading.

What You’ll Do

• Own conversion optimization across websites, landing pages, funnels, apps, and digital experiences.
• Continuously evaluate and improve the entire sales funnel — awareness → consideration → conversion → retention.
• Plan, execute, and analyze A/B and multivariate tests across UX, layout, messaging, offers, and flow.
• Write and optimize conversion-driven copy (headlines, CTAs, value propositions, page structure).
• Build, optimize, and manage funnels in GoHighLevel (lead gen, booking, sales, automations).
• Optimize mobile-first UI/UX — this is non-negotiable.
• Analyze and connect insights across:
• Consumer and behavioral data
• App and website analytics using GA4
• Online ordering and transaction performance
• Digital campaign performance
• Social media and paid advertising results
• Partner with creative, UX, paid media, and development teams to align traffic → experience → conversion.
• Translate data, heatmaps, recordings, and reports into clear, prioritized optimization actions.
• Proactively research, test, and launch new initiatives, tools, and frameworks to improve performance.
• Manage multiple optimization initiatives with ownership, urgency, and accountability.

What We’re Looking For (Required)

• 2 years experience in conversion optimization, growth marketing, funnels, or performance-driven roles.
• Hands-on experience with GA4 — including event tracking, funnel analysis, and performance reporting (required).
• Experience optimizing funnels tied to paid social, search, and programmatic media (required).
• Proven experience with A/B testing, CRO frameworks, and funnel strategy.
• Strong ability to write and evaluate copy for conversion, not just design.
• Hands-on experience with GoHighLevel (funnels, automations, forms, integrations).
• Deep understanding of mobile-first UX/UI and responsive behavior.
• Ability to evaluate and synthesize multi-channel data into actionable insights.
• Experience working across multiple industries with different KPIs and conversion metrics.
• Highly self-directed, curious, and proactive — you don’t wait to be told what to optimize.
• Clear communicator who can defend decisions with data and logic.
• Calm, focused, and confident under pressure.

Bonus Points 

• Experience with Shopify, WooCommerce, or custom e-commerce builds.
• Familiarity with tools like Hotjar, Looker Studio, VWO, Optimizely, or similar.
• App optimization or CRO experience beyond traditional web flows.
• Strong understanding of paid media performance metrics (CPA, ROAS, LTV).

Why InnoVision

We don’t hire task-takers — we build growth operators. You’ll have real ownership, creative freedom, and direct visibility into how your work impacts revenue across diverse industries.

If you’re obsessed with performance, energized by learning, and excited to own the full conversion ecosystem, you’ll feel right at home.

Apply now if you’re ready to own outcomes — not just execution.

PLEASE NOTE: InnoVision is a firm believer of promoting from within, which provides tremendous opportunity for your career advancement. We demonstrate this with the statement that every team member of InnoVision’s management team has advanced to their current positions of Directors and Vice Presidents through promotions.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

InnoVision LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age, sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, reproductive health decision-making, political affiliation, and/or any other status protected by state or federal law, and will not be discriminated against on the basis of disability. We are committed to providing a workplace that is inclusive and welcoming to all individuals, regardless of their background or beliefs.

$18.00 - $26.44