Web Content Writer

Role: Senior Web Content Writer

Duration: 36 Months

Location: Dallas, TX 75202

The senior content writer is responsible for developing compelling, data-driven content that engages readers, optimizes user experiences, drives conversions, and communicates competitive advantages to our web and app business and consumer audiences. This person collaborates closely with the marketing and product teams as well as copywriters, editors, designers, producers, and studio leads.

Primary responsibilities

• Write copy for landing pages, banners, and ads and curate learn-page articles using SEO principles to improve website visibility and ranking.

• Craft compelling short- and long-form scripts for promotional sizzle reels and informational videos to elevate the brand across digital channels.

• Follow copywriting best practices and understand audience behaviors and needs.

• Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition.

• Think innovatively and out-of-the-box while maintaining brand consistency; concept, pitch, and implement ideas.

• Grow and leverage a deep understanding of brand principles and guidelines, ensuring consistent voice and messaging across projects.

• Update content to meet established tone, style standards, and business requirements.

• Work closely with brand and legal teams implementing feedback as needed.

• Collaborate with fellow content writers and editors to elevate the quality of work.

• Successfully prioritize and manage multiple projects concurrently.

Core competencies & requirements

• Bachelor’s degree in English, marketing, communications, advertising, or similar.

• Three years’ experience copywriting for digital marketing (web content preferred).

• Portfolio featuring digital marketing copy (customer journeys, learn articles, landing pages, hero banners, ads, etc.).

• Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding.

• Adept at developing copy that works in harmony with design to deliver a cohesive message.

• Experience writing for brand-specific campaigns for business and/or consumer audiences.

• Knowledgeable in digital marketing fundamentals and industry standards.

• Excellent communicator who is solutions-oriented with strong diplomacy skills.

• Critical thinker who is detail-oriented and executes work quickly and accurately.

• Deadline-driven with a strong affinity for process and proactively anticipating needs, problems, and opportunities.