What are the responsibilities and job description for the Marketing Manager position at Innovative Products of America, IPA Tools?
Tools and equipment manufacturing company in Woodstock, NY is seeking a full-time, dynamic and highly motivated Marketing Manager with extensive knowledge and experience to implement and handle all aspects of marketing with special emphasis on digital marketing. Must have at least 5-10 years of experience.
Job Responsibilities:
· Expand company presence with market research, digital platforms, publications, websites, etc.
· Handle marketing budget; negotiations and schedules for all advertisements; monthly reports on marketing and sales metrics
· Strategize and execute new product launches and marketing opportunities.
· SEM management: maintain PPC campaigns on Google Ads and other digital marketing platforms; analytics
· Digital marketing: design and implement marketing campaigns for brand awareness, lead generation and sales
· Oversee management of company website(s)
· Work with other departments to provide marketing materials and content
Qualifications:
· Ability to strategically execute and expand the company's presence in the industry.
· At least 5-10 years of knowledge and experience on all aspects of marketing with emphasis on digital marketing
· Knowledge of Web Development a plus (WordPress plugin development and LAMP)
· Knowledge of graphic design programs (Adobe suites)
· Excellent knowledge of grammar, proof-reading and editing skills
· Able to multi-task, switch gears quickly, and juggle multiple priorities
Desirable Traits and Qualities:
· Highly motivated, organized with excellent accuracy and attention to detail
· Self-directed, efficient and reliable
· Ability to learn quickly and understand basic technical information
applicable to tools, equipment and manufacturing
· Easily approachable and welcomes constructive criticism
· Will take initiative as well as direction in completing projects
*This is an in-house position that requires you to be in our office. Please do not apply if you live more than 1 hr from Woodstock, NY.*
Job Type: Full-time
Pay: $28.00 - $34.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
Salary : $28 - $34