What are the responsibilities and job description for the Paid Social Media Buyer – Lead Generation position at Innovative Metrics?
Where High Performers Are Rewarded.
We are seeking a Paid Social Media Buyer with 5 years of experience and a proven track record of scaling paid social campaigns to over $500K/month in ad spend. This is an in-office role for a social ads expert who knows how to dominate Facebook, Instagram, TikTok, and other social platforms to drive high-quality lead generation at massive scale.
About Us
Since 2005, we’ve been driving growth in mortgage, solar, insurance, and home services—powered by proprietary tech and fueled by exceptional people. We connect high-intent consumers with top businesses, leveraging cutting-edge campaigns and a powerful lead platform.
What truly sets us apart is our people. We’re an employee-centric company that knows our team is the heartbeat of everything we do. Technology gives us speed, but passionate, skilled people give us purpose and direction. We hire those who share our drive, creativity, and commitment to excellence—and empower them to excel.
Key Responsibilities
- Plan, launch, manage, and optimize large-scale paid social campaigns (Facebook, Instagram, TikTok, LinkedIn, and emerging platforms).
- Design and implement A/B and multivariate testing for creatives, targeting, and offers.
- Analyze data daily to maximize ROAS, CPL, and lead quality.
- Partner with creative teams to develop high-performing ads, videos, and copy tailored for each platform.
- Manage and strategically allocate $500K /month in social ad budgets to maximize profitability.
- Oversee pixel setup, tracking, attribution, and conversion optimization.
- Stay ahead of social platform algorithm changes, trends, and compliance updates.
Qualifications
- 5 years of hands-on paid social media buying experience for lead generation.
- Proven success scaling campaigns profitably beyond $500K/month.
- Mastery of Meta Ads Manager, TikTok Ads Manager, and other social platforms.
- Deep understanding of social ad creative strategy, funnel optimization, and audience segmentation.
- Strong analytical skills with experience in attribution tools and reporting dashboards.
- Must be able to work on-site at our Beverly Hills, CA office.
- Competitive base salary plus significant performance bonuses.
- Opportunity to run large budgets and make a direct, measurable impact
- Comprehensive healthcare coverage - Medical, Dental and Vision
- Paid vacation
- Paid sick and mental health days
- Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
- Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
- Fully stocked kitchen for those coming into our Beverly Hills office
- Catered lunch each Friday for those coming into our Beverly Hills office
The base salary range for this role is $85,000 to $130,000, with unlimited monthly KPI-based bonuses which can push total compensation to over $200,000 annually for high performers.
Final compensation is determined by a variety of factors, including your experience, skills, qualifications, and geographic location.
Salary : $200,000