What are the responsibilities and job description for the Senior Paid Social Media Buyer (Direct Response | Lead Generation) position at Innovative Metrics?
About The Role
We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.
You should have a proven track record of scaling paid social campaigns to $1M per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.
This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.
What You’ll Do
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We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.
You should have a proven track record of scaling paid social campaigns to $1M per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.
This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.
What You’ll Do
- Plan, launch, and optimize paid social campaigns across:
- Meta (Facebook/Instagram)
- TikTok Ads
- Other emerging social platforms
- Scale campaigns from testing to high 6-figure / 7-figure monthly spend
- Maintain and improve CPL targets while increasing lead volume
- Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
- Analyze performance data daily and make rapid optimization decisions
- Collaborate closely with creative strategists/designers to:
- Develop new ad angles
- Test creatives at scale
- Identify and scale winning ads
- Manage audience strategy, budget allocation, and campaign structure
- Continuously test and optimize:
- Creatives, hooks, offers
- Audiences and targeting
- Landing pages and funnels
- Implement and manage tracking systems:
- Pixels, Conversion API (CAPI)
- Offline conversion tracking
- CRM integrations
- 5 years experience in paid social media buying (direct response focus)
- Proven track record scaling campaigns to $500K–$1M monthly spend
- Deep expertise in:
- Meta Ads (required)
- TikTok Ads (strongly preferred)
- Experience in one or more of:
- Mortgage
- Solar
- Insurance
- Home services
- Strong understanding of:
- CPL optimization
- Funnel metrics (CTR, CVR, CPA, LTV)
- Creative testing frameworks
- Ability to work closely with creative teams and guide creative direction based on performance
- Experience with lead generation funnels CRM systems
- Strong analytical mindset and fast decision-making ability
- You can consistently scale paid social campaigns profitably
- You hit or beat target CPLs while increasing volume
- You identify and scale winning creatives quickly
- You bring structure and predictability to lead generation
- Competitive base performance-based bonuses tied to:
- Lead volume
- CPL targets
- Campaign profitability
- Comprehensive healthcare coverage - Medical, Dental and Vision
- Paid vacation
- Paid sick and mental health days
- Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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Salary : $1,000 - $500,000