Marketing Coordinator

MARKETING COORDINATOR 

The ideal candidate should be passionate about entertainment, marketing, entrepreneurial, self-motivated, and open to working in an environment where they can perform duties rapidly. The individual should be flexible, highly organized, proficient in Microsoft Excel, knowledgeable of Facebook and Google Ads, and can multi-task under pressure. Duties include securing media and community partnerships, buying and tracking media, analyzing and reporting sales, pursuing sponsorship opportunities, working closely with tour marketing management, and special project assistance as needed. Growth opportunities exist for top performers. 

Additional Responsibilities include: 

• Arrange ticketed engagement's marketing and promotional campaigns for events including all paid and promotional media procurement 
• Create detailed marketing plans for each engagement by constructing overall timeline for marketing and promotion 
• Procure and execute community and affinity organization partnerships 
• Nurture relationship with venue and tour marketing contacts to ensure successful execution of marketing efforts 
• Liaise with all local venue, media, promotion, and miscellaneous business partners in each event 
• Implementation of Season Subscription Campaign planning and execution 
• Monitor event's Return on Ad Spend on an ongoing basis, evolving marketing plan based upon trends and patterns 
• Plan, build and consistently optimize digital media efforts including but not limited to Facebook, Instagram, Google Ads, Tiktok and Reddit
• Track all financial and budgetary duties for each assigned event, including but not limited to advertising and promotional expenses and compile ad settlement before each event 
• Write and distribute local and regional press releases and arrange local press opportunities, including but not limited to artist interviews, advance stories, and live remotes on location 
• Cultivate new ideas and strategies on how to improve overall brand identity of market assigned and drive increased ticket sales and sponsorship revenue year over year 

QUALIFICATIONS: 

• Bachelor's Degree in Marketing, Advertising, Communication, or similar discipline 
• Demonstrated Pursuit of Relevant Industry Experience in Ticketed Live Event Marketing and Promotion 
• At least 1 year Facebook Ad, Google Ad and Tiktok Ad building and tracking experience 
• Strong ability to communicate in written form in both email and using graphical materials to ensure details are explained and executed 
• Ability to travel and work outside normal business hours, as required, to ensure events are produced in a first-class manner, and as necessary 
• Exceptional communication, both within company and to outside contacts with tours and venues 
• Strong Microsoft Office Skills. Advanced Excel skills required 
• A proactive, collaborative and organized working style with the willingness to take the initiative and consistently meet deadlines 

Job Type: Full-time, Fully in office (no remote work), 40 hours weekly 

Benefits: Competitive Salary, Health Coverage, Retirement savings match, PTO, Upward mobility in the department