Marketing Coordinator

MARKETING COORDINATOR

Job Description

Position Summary

The Marketing Coordinator supports the execution and day-to-day operations of the Marketing department across Crane brands. This role is responsible for coordinating marketing projects, managing assets and content workflows, supporting social media and influencer programs, coordinating trade shows and events, maintaining marketing materials, and ensuring projects stay organized and on schedule. The ideal candidate is highly organized, detail-oriented, proactive, and comfortable managing multiple projects in a fast-paced consumer brand environment.

Key Responsibilities

Social Media & Content Coordination

·        Support the development and execution of monthly social media calendars.

·        Coordinate social media content, including posts, Reels, video, Stories, and other digital content.

·        Assist with scheduling and publishing content across relevant social media platforms.

·        Coordinate content needs, approvals, and deliverables with internal and external partners.

·        Support promotional campaigns, giveaways, and partnership activations.

·        Track promotional codes, affiliate activity, campaign deliverables, and marketing results.

·        Assist with internal content reviews and marketing meetings.

Influencer, Ambassador & Partnership Programs

·        Coordinate communication with influencers, ambassadors, and brand partners.

·        Assist with identifying and vetting potential influencers and partnership opportunities.

·        Coordinate product gifting, shipments, and fulfillment.

·        Track influencer deliverables and follow up on outstanding content.

·        Manage review program applications and outreach.

·        Support annual ambassador gifting and appreciation initiatives.

·        Assist with influencer and user-generated content programs, including Cohley and other platforms.

Website & Digital Marketing Support

·        Coordinate website content requests  

·        Manage promotional codes and website promotions.

·        Maintain and update digital marketing tools, promotional features, and website content as needed.

·        Assist with AI-generated content development and digital content needs.

·        Coordinate digital assets and product information needed for retailers and partners.

·        Support updates to catalogs, distributor materials, and international marketing resources.

·        Assist in creating email and SMS campaigns

Photoshoots & Content Production

·        Coordinate product orders and requests for photography and video shoots.

·        Manage internal requests for photography, imagery, and marketing assets.

·        Assist with organizing and coordinating photography and video production needs.

·        Support basic image and video editing as needed.

·        Ensure marketing assets are properly organized, labeled, and accessible to internal teams and partners.

Events & Trade Shows

·        Coordinate trade show planning, timelines, and marketing deliverables.

·        Manage event checklists, deadlines, and cross-functional coordination.

·        Coordinate product, fixture, display, and marketing material needs.

·        Manage inbound and outbound shipping logistics for events and trade shows.

·        Support the development, organization, and distribution of trade show marketing materials.

Marketing Operations & Asset Management

·        Maintain organization of marketing files, Dropbox, and other digital asset libraries.

·        Establish and maintain consistent file naming and asset organization processes.

·        Manage requests for marketing assets from internal teams.

·        Coordinate business cards, stationery, and other company marketing materials.

·        Maintain and distribute internal product and company information.

·        Support general marketing project management and administrative coordination.

Qualifications

·        2–5 years of experience in marketing, brand marketing, social media, communications, or project coordination.

·        Strong organizational and project management skills with the ability to manage multiple deadlines simultaneously.

·        Experience supporting social media, content development, influencer programs, or digital marketing.

·        Excellent written and verbal communication skills.

·        Strong attention to detail and a proactive, solutions-oriented approach.

·        Experience with Powerpoint, Excel,Word Canva, Adobe Creative Suite, or similar creative tools preferred.

·        Ability to travel 2-3 times a year to represent our company at events.

·        Experience coordinating events, trade shows, product shipments, or vendor relationships preferred.

·        Experience in capturing video content and editing software (Premier/Kapwing, etc)

·        Comfortable working across multiple brands, projects, and departments in a fast-paced environment.

Key Attributes for Success

·        Highly organized and detail-oriented

·        Strong follow-through and ownership mentality

·        Comfortable managing multiple projects at once

·        Excellent communicator and relationship builder

·        Creative and digitally savvy

·        Proactive problem solver

·        Able to balance independent work with cross-functional collaboration